Today’s digital transformations are making it harder and harder for such businesses to devise a good and solid marketing plan, especially when it comes to Digital Marketing. Gone are the days when the affordability of a certain product or service was the primary tactic for a successful profit gain.
In our present world, Digital Marketing is one of the keys to growing your business. However, given how vastly moving are the current shifts to such trends, it is making it harder and harder for such businesses to keep track of what’s in season. Digital transformation is continuously and rapidly emerging.
As for business owners, it is important to know that these technological transformations are not just alterations in technology. Rather, an organizational change concerning technology, the business itself, and the people.
A lot of digital transformations have commenced in 2018. Some of these changes are said to still be in the loop as we go on to our present year, 2019. Furthermore, there will be some great additions to these changes in Digital Transformation.
Digital Transformation this 2019
To help you plan out the perfect digital marketing strategy for your business or for your client’s business, read below our list of trends to be expected in 2019:
1. The use of Chatbots
It is said that the use of Artificial Intelligence (AI) in customer care service has indeed helped a lot of businesses improve their customer service interactions over the past few years. This technological trend is said to still reign and will continuously improve in the coming years.
Chatbots primarily naturally interact with humans through a chat window. These Chatbots are often in charge of handling certain customer queries on businesses’ Facebook pages. However, verbal interactions are also possible.
2. Good Content Marketing
When we speak of good content marketing, it doesn’t only refer to the written content. Good content marketing also involves ads, videos, blogs, and other social media posts.
The quality of your content must always be based on whoever your targeted audiences or consumers are. Having a much deeper understanding of the demands of your consumers is the trend in content marketing. In other words, knowing your general audience is, was, and will always be of great importance.
3. Personalized Emails
Email marketing is not a new concept in terms of Digital Marketing, but despite its continuous usage, having a generic email to send out to your customers will earn you no good. Even business emails nowadays are becoming more and more personalized.
4. Video Digital Marketing
Video Digital marketing is another trend to watch out for this year. Although this type of marketing strategy has been in the loop for quite some time now, having authentic content is what people are looking for nowadays. Whether you’re creating or sharing videos on Facebook, Instagram, YouTube, or even on your own website, it is definitely one of the most effective digital marketing tools that every business owner must consider using.
PrimeOutsourcing’s Digital Marketing Services
Outsourcing has boomed in the past decades. It is, even more, becoming known to such businesses as they are given a lot of room for growth and expansion. Outsourcing makes it easier for business owners to handle their businesses and generate greater income at the same time. It is only a matter of finding the right outsourcing company that will suit your business needs.
Here at Prime Outsourcing, we have in-house digital marketing experts you can outsource and hire for your business. If you are interested and want to know more about how our services can help you adapt to digital transformations, just click here.
