When we speak of “Content Marketing”, a lot of you may instantly think about blogs, articles, and all other written content. While these are certainly true in all forms, content marketing is actually beyond just words.
What Is Content Marketing?
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action” – Forbes, What is Content Marketing?
Marketers must always be reminded that in content marketing, its focal points are in the first two stages of the buying process:
- Educating consumers about a brand that they may not have considered before.
- Raising awareness of solutions.
Furthermore, it is also considered as the primary driving force in our present digital marketing landscape. Well, it has been ever since. Digital marketing has always been the go-to marketing strategy of all types of businesses even before.
The main goal here is simple, you must be able to provide “valuable” content to your target audience. However, along with the changes in the objectives of this type of marketing as well as the rise of the new technologies in both content creation and allocation, it goes to show that content marketing is also vastly evolving into a more sophisticated and more mature form.
As for every business, your content marketing strategy must always be in the sink with the trends. But then again, keep in mind that not all current trends may be applicable to your brand. Be able to identify whichever suits your brand and incorporate it into your strategy to gain effective results.
What are the Types of Content Marketing?
There are actually many types of content marketing as there are many ways to promote your brand. Here are just some of its types:
This is one of the most effective content marketing tactics that marketers make of use nowadays. Consumers today would rather prefer to view video content because, at the same time, it is also their form of entertainment.
Note that a short and attention-grabbing informational video is perfect if you are promoting brand awareness. On the other hand, a how-to video or a product demo is perfect in convincing consumers to purchase your product.
These are eye-catching visuals that are relevant to the message you are trying to relay. Infographics are typically used to present statistics, diagrams, charts, graphs or even explain a complicated subject regarding your brand.
Ebooks have longer forms of content. It must have valuable content that will provide your readers with useful information and insights about their needs. What marketers should take into great consideration is that it is not always about selling to your target audience. It must be about building a connection and relationship with them so they would trust your brand.
GIFS AND MEMES
This type of content marketing strategy is actually one of the newest trends that are famous to everyone. These can be found in every social media platform and that is why marketers have also adopted its use. Gifs and Memes are also the most shareable content that can be seen online.