Every once in a while, a house needs to be renovated to give it an entirely new feel and look and also improve its function. The same goes for your website design. You need to update it every so often so more people will be encouraged to visit it and click on and purchase the products or services you offer.
Simple Website Design Tips
A website design update does not necessarily mean that you have to scrape everything off and start from scratch. You can actually take your website to the next level with a couple of easy refreshers. Below are some of them.
1. Properly Display Your Logo and Link It to Your Home Page
Keep in mind that your logo serves as the visual identity of your business. So it is crucial that it is properly displayed on your site for everyone to see. Be sure to use a high-resolution image of your logo and place it in prominent areas on your website, such as the upper left corners of pages. Also, do not forget to link it to your home page so whenever visitors click on it they will be taken to the main page of your site.
2. Use Fonts That Are Easy to Read and Scaled for Different Screen Sizes
Take a look at your site’s current typeface. Can you read it well on your computer monitor? How about a mobile device? Remember that visitors these days do not just access sites through their computers or laptops. Most of them are also using tablets and smartphones to surf the web. In this case, you need to choose a typeface that is easy to read and renders well on different devices. Also, limit your font choices to two families so they remain in sync with your site’s look and feel and to ensure faster loading times.
3. Make Navigation Intuitive
Bad navigation is one of the main reasons visitors easily abandon a website. This is because no matter how good looking a site is people will not waste their time figuring out how to go around it. They would rather find another site that provides similar products or services.
You can avoid this mishap by using intuitive navigation on your site. Dedicate the top of your home page for links that direct to important pages and assign less important links or information at the bottom of the page.
4. Minimize the Clutter
It is quite tempting to fill your site with visual elements, as they make pages look lively. However, do not forget that too much of something is bad. When your site is overloaded with visual images, they tend to compete for attention, and visitors have a hard time processing information.
To encourage visitors to stay on your site, minimize the number of graphics, images or animated elements on each of the pages. Also, limit the number of links found on the header and footer. These steps will help draw visitors’ eyes toward the most important elements in the pages, such as the calls to action and links to essential information.
5. Swap Generic Photos to Professional Ones
The images you use on your website say a lot about your company. So if you frequently use generic photos, visitors will assume that you lack creativity, and that is not a good thing. For sure you do not one person to view your business as something generic. As such, consider using professional images that your team has created or you have purchased. Good, high-quality images not only improve the appearance of your site. They also create emotional connections and add more meaning to your other content.
6. Go for a Responsive Design
As mentioned earlier, people nowadays use different devices to search for and purchase products or services. Websites that are unable to adapt to different screen sizes and resolutions are more likely to miss great opportunities, such as more conversions and sales as well as higher rankings on SERPs. To avoid all these, adopt a responsive design for your website. This will allow it to adapt to a variety of browser sizes and resolutions, which translates to better user experience on the part of visitors and more time spent on your site and higher conversion rates for your business.
These are just some of the website design refreshers you can do today that will definitely improve the look and function of your website. If you will not be able to do these refreshes on your own, why not just hire a website designer from PrimeOutsourcing to do the work for you? By doing so, you will not have to put off doing these essential refreshes that will make a big difference in the way your site works. Contact us today for more details!
