If you are a business owner, you may have already come into terms that traditional marketing is way long gone. We have gone past making use of radio ads, newspaper ads and even billboards in promoting brand awareness. Digital marketing, specifically online marketing is the new trend.
Yes, having your own efficient marketing team is vital to your business. It’s either your marketing is just a one man show or you have a group of experts to take care of each field involved in digital marketing. Keeping your business relevant will depend on the effectiveness of your people.
Studies have shown that, companies who outsource their marketing have teamed up with specialised marketing agencies that works with their every campaign and strategy to make sure all are successful.
When Should Your Outsource Your Marketing?
Are you able to achieve your goals when it comes to your sales? If not, your internal digital marketing strategies may not have gone as planned. Maybe it’s about time you take in consideration outsourcing your marketing.
To help you make a decision, we have listed below some key-points which you can read through and assess your company’s current marketing status:
Everything is not executed as planned
Whether it is a launch of a new campaign and social media or blog posts, rushing to get all these things done is one sign that you should start considering outsourcing. This may also mean that you don’t have that enough work force or strategies for your marketing efforts to function smoothly and effectively.
Your team is overworked
Digital marketing should be done by a team of highly skilled experts. In digital marketing, you may be needing the following:
- Graphic Designer
- SEO Specialist
- Web Developer
- Email Marketer
- Social Media Manager, etc
Keep in mind that each member must have its own designation. Your graphic designer is not your copywriter and vice versa.
You are more focused on tasks rather than strategizing
Being able to finish such tasks on time is quite rewarding. However, if a particular task is not a part of your strategy, it is somewhat useless. It is also the same as sharing a blog post or an article on Facebook without knowing why you are doing it in the first place. Note that posting for the sake of being active online is not a strategy.