The client is a company that provides cleaning and maintenance services based in Brooklyn, New York. Aside from their primary services, the company also offers marble cleaning and restoration, and cleaning and repairing foreclosed properties. They cater to various commercial buildings around the area.
The company wanted to expand its clientele to include the areas between Brooklyn Manhattan, Brooklyn Queens, 5th Avenue and Park Avenue. However, because there are a lot of competition in the market, the company realized that traditional marketing methods will not be effective.
Looking for alternative marketing strategies to capture their target market, the company thought about hiring the services of a local call center. However, they soon realized that this is not a cost-effective solution.