The client is an owner of a business to business (B2B) online directory that provides information on a variety of resources for any type of business out there. Whether it be advertising, furniture, agriculture, food, career, real estate, recreation or other types of business, a good B2B directory should be able to provide what users are looking for.
However, a good B2B directory owner knows that in order to be successful, the website needs to have great web traffic because if there are no visitors, the directory loses its purpose. Search engine optimization (SEO) practices are essential to excellent web traffic and proper SEO can only be produced through optimum keyword research. A successful B2B directory depends on what keywords users are looking for, and the task of finding out what these keywords are is especially difficult.
The client, wishing a higher ranking in the results page of search engines, wanted to know the most popular keyword searches about different and specific businesses. However, hiring additional local staff is not feasible because it costs a lot of money and he will not be able to focus on the main goal of his business.