The client is a medical doctor and owner of a stress and wellness clinic that specializes in giving chiropractic services. Having established his wellness center in Georgia, U.S.A., the client is looking for cost-effective means to bring in potential customers from the area and neighboring towns and cities. He was also looking for a more manageable way to book appointments to facilitate smooth daily business operations.
The client realized that hiring a local team to handle appointments will be costly and it would need an office space that he could not provide. Because outsourcing call center functions and telemarketing services have been gaining popularity in recent years, the client decided to give it a try.