Link building is an important aspect of increasing the online visibility of your business. Beyond that, when done right, it is also an excellent tool that will protect your website against algorithm changes, improve the diversity of your site visitors and boost your search engine rankings.
Beginners Guide to Link Building
As for marketers like you, take note that link building may be old but it is still an effective strategy. As per Google, links and quality content are two of the most important ranking factors of SEO. Furthermore, trustworthy websites will link to other trustworthy sites, and spammy sites will also link to other spammy sites.
- External links. Also known as external links or backlinks. These are HTML hyperlinks that point from one website to another. They are considered as the currency of the internet as they act as a real-life reputation. Search engines treat inbound links as a determining factor for popularity and importance on the web.
- Internal links. These are links that connect internal pages of the same domain, these links work very similarly for your website. A high number of internal links that point out to your specific webpage will give an alert to Google that your specific page is important. But as long as it is done naturally and not in a spammy and suspicious way.
However, link building is no easy feat. Every campaign requires time, effort and, in most cases, money. Unfortunately, not all businesses have the cash to spare. If you happen to be one of them, take heart. There are ways you can beef up your backlink profile without blasting a hole in your pocket.
Below are some link building practices you can do for your site:
1. Get Listed in Directories
Your website will be able to benefit from registering your business information on directories. Sure, directories may have a negative ring to it, especially since many black hat SEO practices in the past involved their use. However, the directories we are referring to here are high quality and key niche ones. What you want to do is build a complete list of directories that people actually would use and those that you will be happy to be associated with. Then, carefully evaluate your budget and allocate it accordingly.
2. Be Active on Social Media
Social media platforms have transformed marketing in general, plus it will also be a huge help in your link building efforts. Take note that as marketers, you have to leverage the use of social media in all your marketing efforts. If your brand is not active in any social media, then you are doing your business a disservice.
Start building your brand by sharing posts, images, or updates. Make sure to post content that your targeted audience would want to see and engage with them. Doing these things will expose your brand to a lot of people who may eventually share your posts. Of course, it will good for your brand since it will improve your link profile and boost your overall visibility in the online world.
3. Consider Ego Baiting
Ego baiting is a web marketing strategy wherein you positively mention a person or source in your blog or any other content. Usually, the goal is to let the mentioned person or source to promote your post in his or her base of audience, by sharing it through social media.
The good thing about ego baiting is that it makes your content more reliable and compelling to read because you have sources to back up your claims and delivers the message that you are familiar with your industry.
Ego baiting can be done easily. You can find influencers in your sector who can provide their insights on a particular content you are creating. You may also interview them or engage with them socially or via email and invite them to write content that is of interest to your visitors. Then, publish the content to your site and ask the influencers you have invited to also push the content you did on social media or use it as a reference on posts they have written.
Of course, there is no assurance that the person or source you have mentioned will share your content nor increase your site’s direct traffic. However, ego baiting is still a win-win situation because at the end of the day you get to add good content on your site.
4. Come Up and Share Good Content
Speaking of content; one of the best strategies to build your link profile for less is to develop quality content that people would actually be happy to link to. There are numerous types of content you can make, including videos, images, infographics, and articles that relate to your business and industry. Just make sure that your content actually answers questions and relay good information that your audience could use.
You see, link building is an important marketing strategy. If you do it the right way, you will be rewarded not just with inbound links, traffic, and leads, but also conversions and sales. However, it does not necessarily have to be costly to get the results you desire. Exert effort and patience in using the strategies mentioned above and you can build your link profile with minimal expense.
So now that you know what link building practices to incorporate you should incorporate on your site, take note that links should always:
- Come from relevant sources
- Use relevant and natural anchor text
- Bring qualified traffic to your website
- Should increase with time
- Must be earned/editorial
- A healthy mixture of following and no-following
- Naturally earned or strategically targeted
Link Building and SEO Services with PrimeOutsourcing
Yes, your site needs a link building! And we are here to do it for you, sufficiently and effectively! Prime Outsourcing is a home of professional digital marketers and creatives. If you still find yourself confused about how SEO and link building works, our excellent SEO Consultants and Link Builders are only one click away. To know more about what we offer, you can click here.
