In today’s cut-throat world, businesses are putting up their websites to provide information and market their products and services, keep connected with their customers, widen their reach and stay ahead of their competitors. Unfortunately, many businesses also fail to recognize the importance of providing a seamless experience on their websites. The problem with this is that imperfections on user experience (UX) prove to be a big turn off to customers, resulting in them shy away from accessing the site again.
Website Design Tips to Improve User Experience
As a business owner losing potential sales is the last thing you want to happen. So if you already have a website or are planning to create one from scratch, it must be designed for the best possible experience regardless of the customer is accessing it through a computer, smartphone, tablet or any mobile device.
Cross-channel consistency, as this can be referred to, is your key to providing a positive user experience to potential customers that will likely result in increased conversion rates and sales. Here are three key things to take into account when designing a website that focuses on cross-channel user experience according to RealBusiness.co.uk.
1. Clean and simple
This year, it is all about keeping it simple. Take note of the quote “Simplicity is beauty”. Web design is not just about making sites look pretty and eye-catching. It should also be about being able to create fully-functional websites that allow users to do their intended tasks with ease. Tidy up your website, make sure your content is presented in a manner that your site visitors can easily digest all information.
2. Mind consistency
Keep in mind that not many customers are fond of learning new systems. Once they get familiar with a website, they expect that they do not have to make adjustments with the way they navigate things. With this in mind, you need to ensure your website is consistent in all aspects of visual design, interactions, and content even if it is accessed from a variety of platforms (i.e. computer, tablet, smartphone, etc). Allowing customers to easily move between channels without requiring them to make big adjustments is a great way to prevent them from moving away from your website.
3. Do not forget the availability
It is not enough that your website can be accessed across all platforms. It is equally important that customers can complete actions without difficulty. For instance, even if your website is somewhat cut down when accessed through a mobile device, it should not be restrictive when it comes to performing actions and should feature the same functions it has when accessed through a computer.
4. Ensure seamless ability
With the ability to complete action across various platforms, your website should also allow for seamless ability. That means, if a customer accesses your website using a specific device and execute certain actions, such as placing an item in a cart, then the same item should still be present in the cart once the customer logs in to your website using a different device.
5. Mobile-First Web Design
Mobile-first web design will be on-demand not just for this year but also in the coming years. A mobile-first web design highly improves your website’s user experience. This is basically a type of website that is designed in smartphone viewing.
In terms of content, it must be relevant and focused. More so, messages must be delivered in a manner that is not too wordy and in a paragraph form. Note that, the quicker the users can access information that they need, the more likely they are to take action in your CTAs (call-to-action). In this regard, it can either be from buying your products or signing up for your newsletter.
6. Vary Your Content
Another thing to take note of is that, user’s don’t really like browsing through websites with wordy content. As for this year, it will be mostly about being creative. Do not focus on the words itself to convey a message. Make use of other types of content such as infographics, videos, images, and other alternatives.
Of course, website design with cross channel consistency in mind is just a part of ensuring excellent user experience. You should also make sure the website contains the right information customers need to make a purchasing decision.
Likewise, you should be able to measure your customer’s reactions to your website with the help of analytics. By combining all these strategies, you will be able to figure out if you are providing the seamless experience your customers want and make necessary changes to your website if it is performing below expectations.
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