Google is the best, cheaper and faster traffic source. You might not know why is your website ranks down of some of your competitors. There might be a reason for this. If you only have a few backlinks, your on-page SEO may be weak or there might be too many competitors for you to target keyword.
One of the ranking factors is that it might have a low search traffic on you site technical SEO structure. It relates the impacts of the performance of your website and it’s relationship on the search engine spiders. With the strong SEO technical foundation, it will provide a significantly better user experience for the visitors.
1. Use a Reliable and Secure Hosting for your website
If you want to have a strong technical SEO, your website should be hosted on secure servers. If it’s not, some of the performance will be not effective. Google is always checking everything. They can detect if your hosting is always going down or even if for long periods. Your SEO ranking will go down especially if Google alway tracks you.
There is sometimes that your website is hacked or got infected by a malicious malware and you’ll be quickly removed or blacklisted on every search results.
2. Accelerate the speed of the page load and optimize the TTFB
One of the Google’s goal is to provide a simple and easy user experience for its searchers. This is why it comes down hard and slow and poorly optimized websites, even if you have a really good content. The page load speed is also one of the ranking factors of Google.
Moz says that Google calculates a site’s Time To First Byte (TTFB). TTFB is the average time it takes to load the first byte. This can also help you to gain more traffic for your SEO.
3. Use a Responsive site themes
If your website cannot be read by a mobile or not a mobile friendly one, you are losing almost thousands of visitors. Half of the searcher are using a mobile phone and they are the reason why and how SEO ranking raised. A mobile-friendly site uses a very responsive design that can adjust dimension for different devices.
4. Build a crawl friendly site
The number of clicks can also affect your SEO ranking too. If you get more than three or four clicks, the Google’s spiders will not hesitate to crawl your website and index your content. Google uses internal links on your site to know and to index all of your relevant contents. You should categorize your content in a way that there is no page that is more than three to four clicks away from the homepage.
5. Remove the duplicate content of your blogs
There is a difference between a duplicate and copied content. Google comes down really hard on the blogs. You can lose your SEO traffic because of the duplicate on your blog that is copied from the other website.
6. Eliminate the Crawl errors
You should always get rid of any crawl error that prevents in indexing your website content on your site. “Not Found: is one of the common error of the of the content that is commonly caused by broken and incorrect links.
SEO marketing is really effective, especially if you have a worldwide-based business. Even if you have a small business, you can use SEO to promote your business easily. These are some of the SEO basics. You can ask for an SEO specialist to help you if you want to learn more.