As a business owner, you should know by now that social media should be a part of your marketing arsenal in order to gain brand influence. This is not only because your competitors are using it, but your typical customers also happen to be there, and you need to be active to get in touch with them. In a nutshell, social media marketing pertains to your efforts to establish your brand and gain traffic on your e-commerce site.
What is Social Media Brand Influence?
It is how you make use of social media platforms to establish your brand. Building your brand influence on social media is about being consistent in the use of social media marketing channels. It is how you communicate with your target audience using your brand’s voice. More so, it is how you introduce your brand to your target audience and making an impact.
Take note that your brand is more than just your logo or your cover photo. Your brand is basically how you make your customers feel, you should have a consistent approach in every interaction you have with your brand.
Social media platforms, such as Facebook, Twitter, Pinterest, and LinkedIn, offer you the opportunity to make substantial contributions and create conversations that your prospect will find relevant. When you do them the right way, you will be able to widen your reach and eventually build your online influence. And the more influential you become, the more your prospects will trust your brand and the higher the chances they will take the actions you want. Here are a couple of steps you can take to establish your social media brand influence.
Tips for Social Media Marketing to Establish Brand Influence
The role of social media in brand building is vital to every organization. Note that the success of your social media marketing will depend on your concluded plan and strategies. So here are a couple of steps you can take to establish your social media influence:
1. Create, Curate and Share Relevant Content
Know that many people use social media not just to stay connected, but also to find information. So it pays to create and post content that your prospects find relevant. The key is to make materials that are not just about your business but also help solve problems and provide inspiration.
Also, do not just stick to one type of content. Instead, create and post various materials including images, infographics, and videos. You may even post questions and have a poll to better understand what your audience thinks.
Of course, the content you share should not only be limited to the materials you make. You should also try to curate content. That means you find materials created by other people and share it with your network because you know that such content is relevant to them. When curating content, just make sure to respect the copyright by providing a link to the web page from which the material came from. By doing this, you are showing your audience that you are updated about your industry. Furthermore, always remember that “Content is king”.
2. Follow and Jump into Social Discussions
You should be engaging with your social media audience not just by posting materials, but also by participating in discussions. Explore content and trending topics and share your thoughts about them. You should also pay attention to what others have to say and properly respond to questions. At the very least, you will be able to gain the attention of those who participate in the discussions and you will be eventually viewed as an industry expert.
Being able to talk and engage well with your audience will gain your business merits and this is how you can make it happen:
- Use Hashtags. Plan out a list of hashtags that you will be using in advance, this will help your content to be discoverable in social media platforms.
- Link. Link your e-commerce site, blogs, or other call-to-action (CTA) to your posts. Doing so will encourage your audience to take action in getting to know more about your brand. This is also a very effective way of achieving your goals in terms of social media marketing.
- Tag. This is perfect for your followers who are interested in a specific piece of information. Tag these people when you have posted about it, this helps drive the quality of your social media efforts.
- Respond. The key to social media management is “responding”, however, note that it is not a one-way street. What you need to do is to personally respond to new followers, answer inquiries and respond to issues fast. Also, like and comment on other posts.
3. Connect with Influential Figures
There are people in your industry that you likely look up to. What better way to learn from the best than by reaching out to these influential figures. You can make a connection by reading and commenting on their posts. It is also a good idea to show them how your product or service provides value to their followers. Eventually, you will gain more exposure for your brand.
If your brand is yet to be known in the online world, sticking to your voice will not suffice, more so, it will take a lot of time and effort. A faster approach to this is by making use of influencers in helping you promote and establish your brand. You may do this through the following:
- Email influencers and let them know that you’ve referenced them in your work.
- Tag influencers you have referenced when you share or post your content.
- Mention the influencer’s name or their website in your content.
Outsource Your Social Media Marketing and Boost Brand Influence With PrimeOutsourcing
As you can see, social media can be used to establish influence online. You just need to use the right strategies to achieve it. So do not ignore the opportunities and start doing the steps mentioned above to set your business apart from your competitors and be regarded as a thought leader. However, if you think that you cannot handle all those tasks alone, do not hesitate to reach out to the experts.
PrimeOutsourcing has a team of online marketing specialists who are more than willing to help you. Get in touch with our Online Marketing Consultant and Online Community Moderator today!
