US/Canada: (850) 937-7321 | Int’l: +63 (939) 409 7272

In recent years, social networking sites, such as Facebook and Twitter, have become an invaluable tool for businesses when it comes to marketing their products and services. They now serve as the primary channels for these businesses to communicate with existing and potential customers. However, aside from coming up with different strategies, experts and analysts were also able to establish some social media marketing rules every marketer needs to remember.

social media marketing

What is Social Media Marketing?

This refers to the use of different social media networks and applications to spread brand awareness, promote specific products and services, and connect with a target audience. Social media marketing is seen as a more targeted type of advertising. It is also a very effective type of avenue for organizations to promote their brand. Furthermore, social media marketing campaigns often revolves around the following criterion:

  • Creating shareable content and advertorials.
  • Enriching consumer feedback all throughout the campaigns (via surveys and contests).
  • Create a strong social media presence on such platforms.

As of today, the major social media platforms that are popular to the online community are the following:

  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Pinterest
  • Youtube
  • Snapchat

Building Your Personal Brand on Social Media 

If you are using or planning to use social media to bring attention to your brand, there are a few social media marketing rules you need to know before you post any content. Below are some of them according to Business 2 Community.

1. It is Not Always About You

It is tempting to use social media to post promotional content about your brand. However, you should never do it at all times, unless you want your fans or followers to abandon you. The recipe for social media marketing success is, of course, being social. That means you should show your fans and followers that you care for them as much as you care for your brand. Follow the 80/20 rule as much as you can when posting. That is 80% personal and engaging content and 20% self-promotion. By doing this, you will make your fans and followers feel that you recognize the type of content that is relevant to them, and eventually establish a community of passionate brand evangelists.

2. Be Up to Date

People are more likely to engage with you if you post about current events and trending subjects, but be sure to put your creative twist to it. This is because they can join in the conversations as they are aware of the topic or subject that is being talked about. Keep in mind that you need to keep up with the trend, it is the not secret ingredient to being relevant to the online world. However, given our fastpaced world, remember that trends can rapidly evolve so it is very important to always do your research before posting anything on whichever social media platform. 

3. Don’t Be Afraid to Make People Laugh

Remember the way you feel when you laugh out loud with friends over a joke? It is refreshing, right? That is the emotion that you would want your content to elicit. Posting a humorous content every once in a while will help you connect with people and will help create a lasting memory. Before you post something that you find funny, though, test it out to your friends first. That way, you will avoid posts that might offend people instead of making them laugh.

4. Try Something That Elicits Nostalgia

Social media has become a hub for many people to post about their past experiences. So why not create and post content that would tap into the sentimental yearning of your fans and followers about a former place, time or item? Make them feel nostalgic in a good away and you will certainly create connections and even generate reactions that will help start conversations.

5. Ditch Negativity

A lot of people have to deal with negative vibes daily, so they usually turn to social media to find something that can make them feel happy. You should post positive content to promote engagement and inspire sharing. Do not make the wrong move of posting something negative or controversial or you might end up losing a couple of your fans or followers and be known as the brand that passes on negative vibes. You wouldn’t want your brand to be associated with negativity right? 

6. Give People a Reason to Like and Follow You

It is common to see businesses incorporating the words “like us on Facebook” or “follow us on Twitter” on their marketing materials. However, beyond these things, you need to give people the right reasons why they should connect with you on social networks. You need to let them know what they can get if they like you Facebook or follow you Twitter. Also, make it easy for them to like/follow you by adding social media widgets on your website and other digital content. Post content that people can relate to, this will guarantee you a reaction, this is also a perfect way to start a conversation with your target people. 

7. Think Before You Post

Just like how you choose your words carefully when talking to someone, you should be equally careful when posting content on social media. Ask this question before clicking the post button: “Would this be something I want to see in my newsfeed?” If your answer is no, then do not post it. The best content is one that connects to the audience at an emotionally social level. So be sure that your content is relevant to your target audience before posting it. Don’t just post for the sake of posting, remember that you are representing and building your brand. Once it is posted, people cannot unsee it even if you delete it. 

Outsource Your Social Media Marketing to PrimeOutsourcing 

As a business owner, your day-to-day task of running your own business is something that puts great pressure on your shoulder. Adding up your social media marketing to your plate is another major responsibility. PrimeOutsourcing is known for its competitive, proactive and diverse talents. With our passion and dedication for our jobs, our company operates 24/5 Mondays to Fridays. We have social media experts that can cater to your brand. Talk to us and find out more about our featured services!

Share This Story, Choose Your Platform!

About the Author: Seb Malupa