Starting an outsourcing company is not just about having enough services you can offer or having experienced staff to work with you. Although these are vital factors, it will be useless if you do not know how to draw in clients and sustain relationships with them.
Your clients are the bloodstream of your BPO or outsourcing company. If you want to maintain your client relationship, you need professional advice especially if you’re still new to the business industry. Attracting clients can be difficult compared to maintaining your relationship with them. Always remember that they are the people behind your success and your inspiration for why you put up that kind of business. In the world of outsourcing or offshoring, people are getting used to dealing with their client’s wants and needs but for some of you who are just new to the industry, you will need these tips to create a better business-to-client relationship.
But before getting into the tips, let us know some information about outsourcing.
What is Outsourcing?
Outsourcing refers to hiring a third party to do tasks, manage operations, or provide services on the company’s behalf. It is the practice of performing certain functions that are accomplished outside of a company.
What is an outsourcing company?
An outsourcing company will have to carry out the service or work that a client or another company hires them to do.
Further, an outsourcing company is a third party that takes over a client’s business tasks when the workload is too heavy. A business company relies on an outsourcing company to manage entire departments or specific departments. It is an economical way for companies to manage their workloads.
What is the role of an outsourcing company?
Its role is to offer services to other business companies to help them accomplish their work, complete a project, and make operations efficient and productive. They also help companies cut labor costs, and direct their focus on core business activities such as growing your company, and more. They serve as an alternative or backup for businesses to have their work more proficient and produce high-quality work without taking too much time.
How to get clients for outsourcing business
After knowing basic information about outsourcing, you have an idea of how it works. Now, how can we get clients for your outsourcing company?
Be clear on what type of services your outsourcing company offers.
You must be certain about what kinds of services your outsourcing company offers. By doing so, your company will have a clear perspective on your target clients. You will also distinguish the right content to draw in potential clients, and your services will align with the client’s needs.
Do some research on your target clients and reach out.
For starters, it will be hard to get clients if you just started your outsourcing company. So, what you have to do is to be the first one to reach out to your target clients.
But before doing so, you must conduct research about the company. You must know what kind of company they are, what services they offer, and what they are looking for to outsource. By knowing this information, you will discern how to communicate effectively with them and eventually persuade them to outsource your service.
Prepare a well-crafted proposal that includes your sample work.
Of course, clients would want to see a detailed proposal on what services you can give to them. It must be informative and well-written. It is also effective to include your sample works so your clients will see what kind of work they can expect from you. By doing these, clients would see how professional and dedicated you are in this line of business.
Make your professional website.
Your target client would more likely do background research about your outsourcing company through your website. Take time to make and improve your website, make sure that navigating its interface is smooth, and make the content pass the standards for professionalism. Your website is your first impression tool for target clients. What you show on your website and how it works would reflect your work as an outsourcing company.
Helpful online tools and social media platforms to find clients
With your website alone and research skills, getting clients would still be difficult, so it would be beneficial for you to use the following applications:
Set up your Google Alerts. It will let you keep track of what’s happening on the internet. You can set up alerts for keywords related to outsourcing services, so you will be notified whenever a new job is posted on any website. In this way, you can find potential clients and offer your services.
LinkedIn is an excellent platform for finding potential customers online. You can use it to identify prospects by searching by title and location. It has 55 Million companies using the applications, and within this number, it is not impossible to connect with a prospective client or business owner looking to outsource services.
Quora
Quora is a good platform that you can use to generate leads online. The whole basis of the platform is users asking questions and other users answering with suggestions and recommendations. Simply search for questions that apply to your field of work and recommend your company to answer them.
Industry-related online groups
You should join Industry-related online groups on Facebook, LinkedIn, and Reddit to widen your connection. By joining, you can get closer to potential clients who usually interact in the groups created within these platforms.
9 Tips to Manage Client Relationship
After drawing in clients, you must now focus on how to keep transacting with them. To become a successful outsourcing company, the first rule is to win your client’s satisfaction, and here are some ways to create a strong relationship with them.
1. Build trust.
Trust is the most important thing when it comes to maintaining your clients with your outsourcing company. You have to make sure that they are comfortable with the services and results that your team is delivering to them. You can’t buy trust, but you can earn it for free.
2. Construct Credibility.
Use judgment skills when managing clients. You must show your customers that you are somebody they can trust and somebody who comprehends what they are discussing. That implies you should be learned and be educated about the services your offshore company offers.
3. Be the go-to individual.
You need to be one individual that clients come to first at whatever point they have an issue or question about something happening in their industry. Learn as much as you can and stay knowledgeable about everything happening that might be critical to your clients. Offer this learning with them so that when the time seeks the customer searching for a paid solution for their issues, you’re the first they call.
4. Be in your client’s group.
Try not to be hesitant to stay in contact. Numerous relationship administrators are reluctant to contact customers all the time because of a paranoid fear of irritating customers. It’s a legitimate concern if each gets in touch with you in an attempt to make the deal. Take after alternate tips recorded here, and you can stay in standard contact with your customers without being an aggravation.
5. Know which customers to center your time on.
You just have a set number of hours during your workday, so you need to amplify the utilization of your customer contact. If you take after the 80/20 standard, you ought to invest 80% of your energy, and 20% of your customers that acquire 80% of your deals. For whatever is left of the customers you ought to have a framework to direct them to self-administration regions and/or a collaborator to help them with inquiries.
6. Try not to offer arrangements – offer answers and results.
Be the one that has a solution for your customer’s issues or the response to what they need to accomplish. The old story goes; that nobody purchasing a drill needs a “drill arrangement”. They need to make a gap. Always remember that the best outsourcing agency will focus first on what their clients want.
7. Listen and watch your customer’s agonies and difficulties as opposed to pushing services.
You have to comprehend the torments, difficulties, and objectives your customers confront so you can adjust the services that your outsourcing company offers. This way determines their difficulties or helps them meet their objectives.
8. Try not to contend with cost.
The most awful scenario for a businessperson (and a business) is contending because of cost. This is a hopeless scenario for you because there will always be somebody willing to go the least. If a customer is on a financial plan or is requesting a rebate, take a stab at decreasing the services offered or offering an item with fewer components. On the off chance that you detract from the value, you ought to likewise detract from the advertising.
9. Have the time to reply.
Most deals and relationship management won’t know how to answer inquiries. They let their customer service support take the calls. As an offshore outsourcing agency, the services and the right answer should come from you. They outsourced their tasks to you, all you have to do is take care of them and update them on what is happening.
These are only a few tips on how to build a sound and professional relationship with your client. For more outsourcing updates, strategies, and techniques, you can browse our blog or if you are looking for competent outsourcing services, click here.
