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e-commerce seo

The Philippine population is internet savvy, with over 85.16 million internet users. As a result, the e-commerce industry continues to rapidly expand in the country. 

The previous five years have seen growth in the Philippine e-commerce industry. The COVID-19 pandemic in 2020 caused its use to skyrocket. Its growth is expected to climb by a factor of four by 2025, to reach $12 billion. In terms of GDP contribution from all sources, the digital economy expanded by around 55% in 2020. In terms of growth in e-commerce retail, the Philippines surpassed Argentina, Australia, and India in 2022.

Furthermore, new e-commerce companies rose from 500,000 in 2020 to more than a million in 2022. Hence, this development poses a challenge for business owners in terms of their online visibility and success in the marketplace. This is where e-commerce SEO would come in place. 

In this blog, we will tackle the ins and outs of e-commerce SEO, as well as its benefits and the factors that you should consider to utilize e-commerce SEO for your online business successfully. 

What is E-Commerce SEO?

The key to improving a website or web page’s online presence in search engine results is e-commerce SEO. The website must be optimized to be user-friendly, conversion-oriented, and focused to increase organic search traffic. With an emphasis on Google, which dominates worldwide searches, the main goal of e-commerce SEO is to increase website traffic by achieving high rankings in search engine result pages.

By implementing effective SEO strategies, businesses can significantly improve their online presence and attract high-quality traffic, ultimately translating into enhanced profitability.

e-commerce seo

Factors for Successful E-commerce SEO

Even though e-commerce SEO isn’t always straightforward, you may improve your website’s organic search rankings and get benefits fast by following a few easy steps.

Optimized Site Structure

E-commerce websites that are appropriately optimized for search engines will directly affect rankings and improve usability and conversion rates as a result of providing customers with a more positive online purchasing experience.

e-commerce seo

A More User-friendly Site

A website that is optimized for conversions can influence the number of sales or purchases made by visitors landing on each page in addition to being user-friendly and simple to navigate. Put another way, when people find an e-commerce site with good rankings, they will not only be more inclined to buy or add items to their shopping carts, but they will also be less likely to leave those carts empty before making a purchase!

Faster Page Load Times

Websites should load in two seconds or less, according to 40% of users. You should anticipate losing at least 60% of your sales if the typical page loads more slowly than three seconds.

Slow loading times are not only annoying for users, but they also lower your organic SEO ranks because Google takes into account more than 200 ranking variables, including site speed.

Keyword Research

In essence, keywords are the search terms that people type into search engines to find a specific service. When evaluating whether a website contains accurate and relevant material for a certain topic, Google considers keywords one of the primary determining criteria.

Early on in the process, you must perform keyword research to enhance your e-commerce SEO approach. By doing this, you can make sure that you’re using long-tail keywords and search queries that will ultimately improve your chances of ranking better in organic searches.

e-commerce seo

Updated and Relevant Content

It’s also critical to remember that listings with current, pertinent material receive higher priority from Google and other search engines. This means that having a product listing on your website is insufficient; you also need to make sure that the products are both accessible and informative.

How Do Online Businesses Benefit From E-Commerce SEO?

The e-commerce industry is rapidly expanding, and it’s clear to see why. More people are looking for ways to buy products or services online as internet shopping grows in popularity. The good news is that e-commerce SEO is one of the most successful methods for growing your online business. E-commerce SEO has numerous advantages for business owners, and these are the following:

More Website Visitors

When looking for local services or products online, fewer than half of users navigate past the first page, which might result in the loss of nearly half of potential clients. 

Without using paid advertising, achieving a first-page ranking for pertinent keywords on search engines like Google and Bing can greatly increase website traffic. Neil Patel claims that e-commerce websites that rank #1 in search results receive the most traffic, meaning that when your products show up in users’ search results, your daily visits might potentially double.

More Conversions

Visitors will feel more confident about the legitimacy of your products or services if you rank higher in search results. It increases trust when people see your e-commerce website on Google’s first page without knowing anything about your business beforehand.

According to Kissmetrics, a just 5% increase in conversion rates on your e-commerce website may result in a significant 25% or greater gain in sales revenue.

Reduced Need for Paid Ads

By making your website faster, more user-friendly, and easier to navigate, search engine optimization improves user experience. You may achieve the same results without spending money on paid advertising when you have highly focused traffic coming from Google search results alone. E-commerce SEO helps businesses to save expensive advertising expenditures and better utilize their resources.

Increased Brand Awareness

E-commerce SEO increases the exposure of products and raises brand awareness among consumers who are actively searching. It is important to optimize your website because established businesses receive about 25% of organic clicks. Utilizing e-commerce SEO not only exposes your brand to a wider audience but also builds trust with your target market, as search engines dominate online product discovery.

Efficient Targeted Marketing

Through e-commerce SEO, businesses may connect with customers who are actively looking for their items on search engines. By focusing on users with particular product demands, this investment draws in high-quality traffic. Increased sales are a direct result of improved organic rankings, which also reduce resource waste on unimportant clients and simplify information access for consumers.

e-commerce seo

PrimeOutsourcing- E-Commerce SEO Services

With the current e-commerce landscape of the Philippines, it is important to maximize the benefits of e-commerce SEO. It can be a crucial part of your marketing strategy as there is a surge of online businesses in the industry. By leveraging e-commerce SEO you can easily navigate the competitive landscape, with enhanced online visibility, improved conversions, and efficient target marketing. 

If you’re just getting started with e-commerce SEO, PrimeOutsourcing can help you! We have various SEO services you can choose from depending on your needs- from technical to e-commerce SEO. We have a team of experts to boost the reach of your online business and help you succeed in the e-commerce industry. Reach us today to learn more. 

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About the Author: Mary Camille Dela Peña