7 Steps: Develop a Content Marketing Strategy from Scratch

Content Marketing

What is Content Marketing?

Content Marketing is a strategy that attracts, engages and retains an audience by creating creative content and sharing articles, videos, blogs and other media. This approach indicates expertise, promotes brand awareness and keeps your product/service top of mind when it’s time to choose.

For the longest time, Content Marketer still struggles to create content that will keep them relevant. Every piece of content needs to have unique ideas to meet the marketing goals of your business.

Why Marketers Need to Create a Content Marketing Strategy

Content Marketing is essential for every business , it’s a way of communicating your brand as well as strategy for your business. Also, includes your documented strategy that helps  your business construct a plan that is a worthwhile source of website traffic and generation leads.

It makes sense that so many people are interested in mastering this ability. But how many of us are developing successful content strategy content that actually has an impact? If you haven’t started creating content production here’s strategy in 7 steps ;

7 Steps to Create a Content Marketing Strategy from Scratch

1.Set your goals.

For every content it must have a business goal , What’s the use of a plan without a goal? Establishing a goal must be your priority to come up with an effective content marketing approach.

SMART is a powerful tool that gives you the clarity, drive, and concentration you need to reach your objectives.

SpecificYour content marketing goals must be specific.

MeasurableWhen setting a goal, it should be measurable. You may want to consider metrics to track your progress.

AttainableConsider whether you can attain a goal now or whether you need to take more preparation measures to be better prepared before you start working toward it.

RealisticMake your content marketing program realistic to avoid confusion and meet your objectives.

Time BoundYour goal must be in a time frame; it should categorize as a short- or long term goal. Creating a content calendar will give you clarity and help you reach your goals.

2.Choose your Target Audience.

Creating a profiling or buyer personas and conducting market research are effective ways to visualize your target audience. With this you will be able to make a content type that is suitable for your audience.

For you to produce great content you have to understand and relate to your target audience. Setting your target audience will help you to make a right content and improve your existing content.

3.Add right keywords to your content piece

There’s no use to publish your content without value on your business product/ services. Remember that part of your content is to establish brand awareness and produce content that makes top of mind to your audience.

You’ll gain a better understanding of how consumers see your brand if you align your content with the issues your company addresses. You’ll also make sure that the information you produce is awesome content marketing, worthwhile, and simple for individuals looking for answers to find.

4.Conduct a Content Audit.

A content audit is a procedure wherein you examine your whole content marketing that has been published. It will give you insights into the types of content that perform best.

By auditing your material, you can see what you’re doing well as well as where you need to make improvements. With this information, you can use the analytics you’ve obtained to guide the development of your upcoming content. You can also find out what needs to be changed, rewritten, or even removed using these auditing techniques.

Content Audit Tools

Google Search Console

With the use of this free auditing tool, you can quickly receive a report about any serious mistakes on your own website, as well as suggestions for how to raise your search engine rankings.


You can use our free auditing tool to quickly and easily get a report about any serious issues on your own website. You will also receive suggestions for how to raise your website’s search engine rankings.

Alexa Site Audit 

You can use this tool to locate the assistance you require for website technical issues. Additionally, it will provide backlink reports based on Alexa statistics and keyword ideas. While giving step-by-step guidance to resolve the problems, the program can also prioritize the activities.

Content Insight  

A brief summary of the file kinds and numbers will be available, along with analytical data that is integrated into your software, page-level information about photos, documents, and media, screenshots of every page, and the ability to filter, sort, and export the findings.

Dyno Mapper 

You will be able to identify the problems harming your site and having an adverse influence on its usability and SEO. Using this tool, a weekly content audit will be done to ensure that the website’s quality is up to date.

5.Identify and Choose Type of Content

Content team should analyze and identify which content will help them to achieve their goals. Building a content marketing plan needs marketing efforts because there are a variety of content types that should be examined to know what’s best for your business. Here are few common guidelines for your digital marketing brand

Types of Content

  1. Blogs/Vlogs
  2. Infographics
  3. Case Studies/Testimonials/Reviews
  4. User-generated content
  5. Ebooks/Whitepapers
  6. Influencers/Paid Ad Content

6. Set Content Calendar

If you are starting out with content marketing, it is important to set dates when to publish and identify which platform you will implement your marketing campaigns. Sharing a content with a time frame will help you grow your business by reaching your engagement and easily track the relevant content.

Content Calendar

One of the common tools used is Google Calendar , it gets reminders about upcoming activities and you can quickly set schedule meetings/events , so you always know what’s next.

7.Content Metrics

The greatest technique to determine what kind of content is engaging your audience and informing your subsequent and creating future pieces is to analyze the performance of your content. Metrics will help you to keep track of your strategy from beginning to end, which content to attract or what marketing works on your social media strategy.

You will be able to successfully implement a content strategy design that is original, worthwhile, and engaging for your consumers and prospects if you regularly measure the results of your content and analyze your audience data.

Marketing Tactics

For the overall marketing strategy whereby various content marketing tactics can be combined, each approach comes to content. For example content on social media, email marketing and inbound marketing.

Always remember that tactics are a set of actions to achieve your goal based on your content plan. That’s why content marketing efforts are important. It will help you to promote your content.

The content strategy plan creates a piece of content for your tactics to be implemented and develop content formats that you can use to analyze and modify your fit channel that is more engaging to your audience. Here’s some content marketing you can try : Types of Content Marketing

Content Writing Services at PrimeOutsourcing

outsource content writing

Website content writing is important for your business. It attracts potential customers to your website via search engine optimization ( SEO).  It also allows your business to expand market reach.  If you’re a businessman and worry that it will require a lot of time and effort , Look no further PrimeOutsourcing is a home of the best content marketing professionals and will help achieve your marketing goals.

Whether you need someone to write content for your website or create descriptions for your products, our in-house writers got your back. For more info, contact us here. Learn more about us at https://primeoutsourcing.com/ and find out how we can work together.

Contact us now!US/Canada: (850) 937-7321 | Int’l: +63 (939) 409 7272| support@primeoutsourcing.com | Skype:PrimeOutsourcing| Facebook: https://www.facebook.com/PrimeOutsourcing