Nowadays, businesses must concentrate on their local SEO. This is because search engines are constantly tweaking their algorithms to ensure only the most accurate and relevant results are delivered to users whenever they search. For instance, if a consumer is searching for a bakery, it would only make perfect sense that the result provides a list of bakeries near the location of the consumer. And that is what local SEO is all about. It is a specialized form of online marketing that helps businesses increase their ranking for local keywords or geographically-related keywords.
What is Local SEO?
Local search engine optimization or Local SEO is a branch of SEO that is focused on optimizing a site to be found on local search results. Any type of business that has a physical store or is can be found within a geographic area can benefit a lot from local SEO.
How many of you type a search and adds “near me” if you wish to look for a product, service or place of your liking? The internet is indeed a lot of things. This is why local SEO is another vital part of your business success.
Tips and Tricks to Boost Your Local SEO
1. Use Correct Keywords and Do Onsite Optimization
One of the most important aspects of local SEO is using the correct keywords. You need to search for terms that best identifies your business and will be used by visitors when they try to search for the products or services you provide. For instance, if you offer party favors for weddings, then it only makes sense to use “wedding party favors” as a keyword. However, some consumers tend to be more specific with their search that it is more favorable to use a keyword containing a location (i.e. wedding party favors Miami, Miami wedding party favors, etc). Using specific search terms for the services you offer will likely receive higher quality visitors, which can also lead to conversions.
Once the right keywords have been selected, make sure your website is properly optimized for them. That is, the keywords should naturally appear on title tags, header tags, meta descriptions, and page content. Just make sure not to overuse and jam them into unnecessary locations on your site because they will appear spammy, which may alert search engine algorithms.
2. Set Up Your Local Business Profile
Of course, if you want to be found by local consumers, your business should be listed in major local business directories, such as Yahoo Local, Bing Places and Google+ Places, among others. When setting up your business profile, don’t do it just to have one. Take the time to fill out the required information and upload images or videos where necessary. At most, your business description should reflect the contact details that appear on your website and should also contain the right keywords.
People visit businesses with more social proof. More so, people rely on other people’s experiences about a specific place, product or service before making a decision. Enhance your online presence and your SEO by creating local business profiles on popular search-and-discovery sites. For each local business profile you make, people will have a chance to make a review about their experience with your t
3. Online Reviews Matter
Many local business directories allow customers to leave reviews about the businesses listed on them, and you should encourage your customers to write their reviews about your products or services, too. Reviews, especially positive ones, have a huge influence on local SEO. So, for instance, if you own a restaurant, you can ask customers to leave a review about their dining experience by handing them your business card that contains something in the lines of “We hope you have enjoyed your meal. We would appreciate to hear your dining experience with us” and include links to the review sites.
Reviews are crucial for your business’s success. Collecting good reviews from your customers will encourage other people to try out what you have to offer. Another thing is that reviews has also a good impact on your SEO. Experts say that reviews are 10% of how Google and other search engines rank search results. Search engines also rely on reviews since users love it.
Encourage your costumers to write you a review by linking your posts to your review profiles on your website, social media, and other profiles. Also, train your employees to ask for reviews when they talk to costumers.
4. Build Links and Ensure to Have Social Signals
Another important aspect of local SEO is building links to your website. The best kind of links is those that appear naturally, and a good way to populate your site with such links is through content marketing. Create a blog on your site and update it regularly with compelling content that relates to your industry and the products or services you provide. Of course, content not only refers to articles but also images, videos, and infographics, among others.
Providing visitors with useful information will encourage them to spread the word about your business by way of sharing your content on social networking platforms, such as Facebook and Twitter. This, in turn, will create social signals that also matter in search engine ranking.
PrimeOutsourcing SEO Outsourcing Services
PrimeOutsourcing has been in the field of outsourcing services for over ten years, this serves as an attestment of the quality of services we offer. Our Junior and Senior SEO consultants have years of experience from one to three years and up. Our team of SEO experts is well-versed when it comes to the rules of optimizing sites, search engine analysis, keyword research, link development, website optimization, etc. The best way to increase your site traffic is by outsourcing it to an SEO expert!
Take advantage of the best SEO services PrimeOutsourcing has to offer. Check out our SEO services packages and request a quote! Or better yet talk to us via our Contact Us page and we’ll make sure to answer all your inquiries.
