Google is the best, cheaper and faster traffic source. You might not know your website ranks down unlike some of your competitors. There has to be a reason for this. If you only have a few backlinks, your on-page SEO may be weak or there might be too many competitors on your target keywords. Here are some SEO tips to help you out:
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Why is Website Traffic Important to Your Business?
Your site’s traffic pertains to the overall number of visitors that are going to your website. The more traffic you get, the better the opportunities you have to generate more qualified leads, nurture and help these people to solve their problems, sell your products and/or services, have new customers and clients, and most importantly grow your business.
If you are an entrepreneur who is quite new in the e-commerce industry, take note that your website traffic has a high impact in three ways:
- The more visitors to your website, the better.
- Not all traffic is good traffic. You need to focus on increasing the quality of your website traffic. It is also very important to know that, a “bad traffic” can drag your business down on so many levels.
- The quality of your site visitors and traffic can significantly increase your website conversion. This will also help you convert your site visitors into your paying customers.
What is SEO?
Search Engine Optimization or SEO is the process of optimizing your website for crawling and indexing phases. Using SEO the right way can help search engines to access, crawl, index, and interpret your website without having any problems.
One of the factors for having a poor ranking is that you might have low search traffic on your site’s technical SEO structure. This relates to the impacts of the performance of your website and its relationship on the search engine spiders.
SEO Tips to Consider
With a strong SEO technical foundation, your website will provide a significantly better user experience for your visitors. Follow these SEO tips to help you out in scaling your website:
1. Use a reliable and secure hosting for your website
One of the most common SEO tips is that if you want to have a strong technical SEO, your website should be hosted on secure servers. If not, some of its performances will not be effective. Note that Google is always checking everything. It can detect if your hosting is always going down, even for long periods. Your SEO ranking will step down a notch if Google can always track you.
There will also be times that your website will get hacked or get infected by malicious malware. If these things happen, you will be quickly removed or blacklisted on every search result on Google.
2. Accelerate the speed of your page load and optimize your TTFB
One of Google’s goals is to provide a simple and easy user experience for its searchers. This affects hard, slow and poorly optimized websites, even if these websites have really good content. Moreover, your page load speed is also one of the ranking factors of Google.
Moz says that Google calculates a site’s Time To First Byte (TTFB). TTFB is the average time it takes to load the first byte. If you focus on your TTFB, it can also help you augment more traffic.
3. Use reactive site themes
If your website cannot be read by a mobile-friendly one app, you will be losing thousands of visitors. Half of the online searchers are using their mobile phones. These people will also be the reason why and how your SEO ranking will be elevated. A mobile-friendly site uses a very responsive design that can also be adjusted to the dimensions of different devices.
4. Build a crawl friendly site
The number of your site clicks can affect your SEO ranking too. If you get more than three or four clicks, Google’s spiders will not hesitate to crawl your website and index your content. Google uses internal links on your site to know and index all of your relevant content. You should categorize your content in a way that no page is more than three to four clicks away from your homepage.
5. Remove the duplicate contents of your blogs
Duplicate content is content that is shown in more than one place on the internet. That specific place in one location has a unique website address or URL. In other words, if your content appears in more than one web address, then you’ve got duplicate content.
You have to be aware that duplicate content is different from copied content and Google comes down hard on blogs. You can lose your SEO traffic because of duplicated content on your blog.
6. Eliminate the Crawl errors
Crawl errors happen when a specific search engine tries to reach a page on your website but fails to do so. More so, take note that Google divides crawl errors into two groups:
- Site errors – this means that your entire website cannot be crawled.
- URL errors – this pertains to one specific URL per error. This type of error is easier to fix and maintain.
You should always get rid of any crawl error that prevents indexing your website content on your site. “Not Found” is one of the common errors of contents that are commonly caused by broken and incorrect links.
SEO marketing is effective, especially if you have a worldwide-based business or even if you have a small business. Anyone can use SEO to promote a business efficiently. These are just some of the SEO basics. You can ask for an SEO specialist to help you if you want to learn more SEO tips.
PrimeOutsourcing SEO Outsourcing Services
These are just a few of the ranking factors in SEO you must take note of if you want to top the search engines. Of course, you can try these SEO tips for yourself to explore and learn new things, however, if you know that you need some assistance, you can always call for a reliable SEO consultant.
Prime Outsourcing offers affordable SEO outsourcing services to help every individual like you who wants to improve their SEO ranking. If you want to get more information about the said service, click here.
