An effective marketing strategy always entails a robust content plan that should target the people’s attention that would also most certainly trigger a reaction. Whether it is in a form of video promotion, infographic ad or a blog, what you need is a powerful content that will definitely appeal to your audience – yes, CONTENT IS THE KEY!

In terms of the digital marketing world, writing has been increasingly popular these days and I am not just referring to blogs or articles online. Becoming a social media marketer should also be an essential knack for content curators.

But on the flip side, what if you are not a naturally born writer? How will you be able to promote your business otherwise your products or services to the online world? Good thing is that, even if you don’t have any experience when it comes to content creation, it is actually possible to write something that will increase your chances of:

  • Increased online traffic
  • Greater leads
  • Better and when it comes to search

In most cases, outsourcing your content creation is the primary solution if you think you don’t have the right people for the job. Hiring a freelance writer or a marketing agency can be very beneficial for your growing business. However, if you’re a start-up company, adding another expense to your limited resources may not really be the answer.

Besides, you might actually be surprised if you give it a try. Who knows? Writing could also be your thing, in addition to running your very own company. We have outlined below some of the things you could do to create more engaging content for your target audience.

Whether it be a social media post or a blog, here are some guides to help you out on your content creation:

Write First – Edit Thoroughly Later

You cannot do two different things at the same time. In writing, you have to remain focused. Switching between your creative thinking to your critical thinking will ruin entirely your writing process. Also, keep in mind that your draft is never your final copy. Write down all the important ideas that you need everyone to know.

Once you have your draft, read it all over. Then edit it all out, make revisions and once you’re satisfied with your content, you may post your final output.

Write the Way You Talk

Basically, you must have a conversational tone if you are writing for your audience on the internet, especially if you are using social media. In creating your content, think of it like you are having a conversation with your friends. Doing so will help you come across a more natural and authentic content that will be easier to understand by your target audience.


Writing as often as you can will not only help you practice your writing ability, it will also increase the chances of your brand to be known. However, remember that not everything you post will gain positive feedback and that’s okay. For your posted content that didn’t make it to good engagement, treat it as a lesson in what not to do next time.

Write Short for Engagement and Long for More Traffic

To simplify it, short posts are the best curated for you to obtain feedback and other engagements from your target audience. These days, people online do not have a good attention span. These people would rather prefer to read short posts. In terms of longer posts, it is best used for blogs for social shares and search engine traffic.