In everything that we do, there are always pros and cons. We believe that when you outsource your search marketing efforts, it will be best for your company. There is nothing wrong with planning and creating your search marketing effort internally but there are too many downfalls that you have to make if you chose it.
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What is Search Marketing?
It is known as the umbrella term for SEO and SEM. Search marketing effort is originally known as “search engine marketing” or SEM. Now SEM is the term used to describe a paid search activity. More so, SEO and SEM are defined as :
- SEO – this is how you earn traffic to your site using unpaid or free listings.
- SEM – this is when you buy traffic through a paid search listing.
Businesses now can see the benefits that they can get from search marketing that’s why they are looking for SEO specialists and content writers so that these people can help them boost sales and attract numerous clients. Some of these businesses are still new and consider not having the people for search marketing but they look for different alternatives and go for outsourcing instead. There comes a big question is it worth it? Is it worth beneficial if they let their search marketing to outsourcing companies?
Here are some of the benefits that you can get when you do it inside your company.
- Less time explaining and looking for vendors about every detail of your company.
- More control of a certain project and aspects of the campaign
- Any more suggestions? (List down below)
There is no wrong answer about whether you do it yourself or let it outsourced but there are the benefits that you can get from outsourcing companies. More so, these are also benefits of outsourcing for small businesses:
1. Affordability
Search marketing is a continuous task and if you let your staff do it, you will take away their time for doing the most important tasks that they currently handle. Aside from it, if you’re going to hire an SEO or SEM specialist, you are going to spend more money on new office equipment, employee benefits, taxes and many more. You’re also in need to bring and gather more resources as they are the ones who are going to do it and you’re the one who can control it. If you outsource your search marketing, your staff can focus on their tasks and deliver good performance and high-quality kind of work.
2. Simple opportunity costs
It takes time to gain more viewers, readers, and clients using search marketing. It will also take too much time for your staff to learn it with every detail. People have different learning curves so you may wait for adjustments and full functionality from them. If you’re going to train them and no one from your staff knows how to do it with expertise, you’re more likely going to hire someone which will result in additional expenses.
3. Looking in from the outside
Since outsourcing company will be your partner with your search marketing, they are going to look from the outside and ask many questions about your business. Some of their questions and suggestions can be your wake up call for new opportunities and ideas to add in your business.
4. It is not a one-time thing
Search marketing is not just a one-time thing to do that you will have to sit in a few hours and it’s done. There is no such thing as that when it comes to marketing. It is an on-going process that you need to keep doing and monitoring.
5. The tools that they use
Social media marketers are experts on their field and they also have the social media tools that they use whenever they do their jobs. If you’re going to buy it for your company and do it on your own, chances are you’re going to be a not-so-effective social media specialist in a shorter period. It takes research and proper implementation.
6. Scalable services
Take note that if you’re just building your own site you will need to a lot of work in terms of your SEO than if you’re maintaining it. Hiring an in-house may also require him or her to do extra working hours for the job, plus the over-time pay you apart from their regular salary. Outsourcing an SEO professional will save you time, money, and the hassle of having to hire an expert. More so, you may also scale their services up if you need to.
7. Market your site on the cutting edge
Google changes its algorithm 500 to 600 times each year. This algorithm changes will have a huge impact on your site’s position in SERPs. Note that search marketing experts can easily understand these changes, can keep a lookout once these changes go live, make technical changes to keep your site ahead of your competition, communicate how the changes may affect other in-house stakeholders.
8. Get access to a Pro’s experience
Hiring an in-house will require you to provide training, the needed technology, and resources. Yes, your trained staff may make improvements to your SERP ranking as well as site traffic, but if something goes wrong they may be lost. Outsourcing will give your site an opportunity to be handled by experts.
9. Newer perspective
Sometimes brainstorming with your in-house employees may result in having the same ideas over and over. While outsourcing can give you a newer perspective and fresh new ideas on all your SEO problems and solutions. More so, outsourcing can also give you a lot more room for opportunities on innovations that can launch your brand into a new traffic tier.
Outsource Search Marketing Services
In short, outsource your search marketing efforts. It will be best of you will let your staff focus on their daily tasks and let the experts do the search marketing for your company. You will reduce cost but your website and company will effectively attract more clients. Outsource your search marketing efforts to PrimeOutsourcing today! You may also check out more of our featured Services. If you have questions you may read through our FAQs, or shoot us an email via our Contact Us page.
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