A lot has also changed in SEO for the past year. As a business owner, you should know by now that continuous innovation knows no bounds. Rapid changes could happen anytime, so you must always be updated and be able to incorporate these changes to your business, specifically in your website.

In terms of SEO

The use of AI (Artificial Intelligence has been introduced in the market in the past year and is still to be expected this year. Another SEO trend that was introduced last year is the use of visual search apps like Google Lens and Pinterest. These popular apps are said to still be on top of the SEO trend this year.

Furthermore, being an SEO specialist is not an easy task. Although all you need to be working on is to make the website you are handling be relevant in the eyes of Google, this type of job requires a lot of patience and deep analytical understanding to formulate which strategy should be implemented.

With the start of 2019 also comes the new emerging trends to shape the SEO landscape of this year. Some succeeding trends from last year which was also mentioned above took a step into this year’s to be expected modifications.

Here are just some of the SEO trends to be expected this year in the Philippine’s digital marketing:

Mobile indexing

Mobile-first indexing is google’s way of making the web more mobile friendly and be able to reflect user behaviour trends. The mobile version of your website will now be googles reference on how it will determine your rankings.

Linkless mentions

Back links have always been a crucial part of determining Page ranks. However, with the use of linkless mentions, this may soon bid goodbye to link building. Search engines can now calculate a website’s authority by correlating mentions and brands with their sites.

Latent Semantic Indexing

LSI is how search engines like Google locates how a term and a content work together to mean the same thing. Search engines can actually identify the context of your content as well as the synonyms related to the keywords you have used.