Nowadays, a lot of people use search engines like Google to find products or services. As such, it only makes sense to get your E-commerce website at the top of search engine result pages for your relevant keywords and phrases. Taking this step will obviously bring your website more exposure, which can ultimately lead to higher sales.
However, search engine optimization especially for e-commerce sites can be challenging. This is because some aspects of SEO do not necessarily fit in well with this type of website. For instance, you cannot go too long on your products’ or services’ descriptions because you will likely end up boring potential customers. Nevertheless, it is quite impossible not to duplicate content, since you likely sell products or services that have similar applications. In SEO sense, both these things can mean lower ranking for your e-commerce site given that most search engines prefer to rank pages with well-written and all-original content.
With these set of challenges, how do you bring more exposure to your e-commerce site by way of SEO? Here are a couple things you can do according to vandelaydesign.com.
Carry Out Keyword Research
Potential customers use a variety of words and phrases when they are looking for specific products or services online. So to increase your site’s overall search rankings, you need to use competitive keywords that customers frequently use to find the products or services you offer. There are a number of keyword research tools you can use to generate numerous keywords in a matter of minutes. Some are free, while others come with a fee. A couple of good examples you can try include Google Adwords, SEOmoz and Wordstream.
By having a clear idea of what keywords potential customers are using, it will become easier for you to optimize your product pages for search. You will also be able to attract more visitors to your site who are actually interested in your products or services and are willing to make a purchase.
Make Your Site Responsive
The number of queries searched on mobile devices continues to grow year on year. And Google even hinted that e-commerce sites that are non-responsive are at risk of getting penalized in the search results. With these things in mind, making your website responsive is not just essential, it is critical for search engine optimization.
Consider using a responsive design on your website that will enable it to adapt to different screen sizes and resolutions. In the end, it is a highly effective ways to get more mobile traffic, which can result to conversions.
Make Your Product Descriptions Unique
As mentioned earlier, search engines like Google prefer to index sites that contain original, unique and duplicate-free content. So why not make your website as such by taking the time to make unique descriptions for your products or services? Although this will require a great deal of time, your effort will pay off knowing as search engines will eventually recognize the detailed description of your offerings, allowing your site’s pages to move higher on SERPs.
Consider Setting Up a Blog
You have probably heard it before, “your site needs a blog.” This is an essential SEO strategy that will not only help you put the spotlight on your products or services, but will also show that you are an industry thought leader. When done right, a blog can increase your site’s traffic, boost social media sharing and generate backlinks.
Track Your E-Commerce Site’s Performance
As with many e-commerce owners, you probably tend to overlook the performance of your website, including its load time, links, etc. Take note that site performance is critical in SEO for two good reasons: (1) sites that load faster have better conversions; (2) slow sites and sites with useless/broken links do not rank well in search engines.
So how do you improve the performance of your website? To improve its speed, there are some decent and free site speed checkers you can use such as Pingdom and Webpage Tests. These sites also have recommendations on how you can hasten the load time of your site. As for the other performance aspects of your site, it will definitely help if you do an inventory. Check for broken links, 404s and out of stock products that results to bounces, and try to either fix them or redirect them to similar products or top level category on your site.
Need help with your E-commerce website’s search engine optimization? Why not outsource the task to Prime Outsourcing and we will certainly help you develop an SEO campaign that best suits your needs.
Photo credit: Paloma Gomez/ Flickr/ (CC BY-SA 2.0)