A huge part of the success of your e-commerce platform is the content itself. A lot of entrepreneurs may sometimes disregard this important aspect typically focusing on how their e-commerce look like. How will it become appealing to the visitors eyes.
What most tend to forget is that, having an engaging content that will also appeal to the readers liking or what the readers look for will most definitely increase your chances of traffic and leads.
What is Meta Description?
A meta description is composed of 155-160 characters, content must be a summary that describes the content of your specific web page. In terms of SEO Optimization, meta description is your key ingredient to having an increased traffic and conversions.
In general, meta description for your overall site as well as your product page are often the main factors that your potential customers look into and decide whether they will click through your page or not.
Keep in mind that your meta description must always be related to your:
- URL and page content
Furthermore, it should also be clear and engaging, it must easily catch your potential customer’s attention. Taking in great consideration a well written Call-to-action (CTA) on Search Engine Results Pages (SERPs) to consumers and enriching your average Click-through-rates (CTRs).
Another key point to remember is that, a good amount of browse time and CTRs on your website means remarkable ranking overall.
How to write a Meta Description:
In writing a meta description for a specific web page, make sure to remember these 3 things:
- It must not exceed to 155 characters – although, it is still okay if it cuts off midway through the overall content, double check if the content that can be read by people is enough to make the readers want to click the page.
- Pay attention to your customers – your content must focus on how your products and/or services will make your potential customers life better. Furthermore, your homepage must be presented in a way that your brand matches the people’s needs and desires.
- Convey the right message and REAPEAT – Once you are able to clearly relay your message, you have to be able to convey the same message in every phrase or word choice you will be creating in each meta description.