COVID-19 has drastically altered our lives and we now have to live in the new normal. This is also a fact in the business world. If you will not adapt to the new trends, your business will not survive. Thankfully, our generation was blessed with the internet. But of course, it is also no secret that the internet is now congested. So to make sure that your business is not being left out, you need to take note of these new digital marketing trends.
1. High-quality Interactive Content
Even without COVID-19, high-quality content is a must in the digital marketing industry. However, the demand is not only about being entertaining and informative. Consumers want and need something more. They are now more attracted to the kind of content they can relate to and involved with. These contents include quizzes and polls, shoppable social media posts, augmented reality, and virtual reality.
2. Increase Your Online Presence
At the beginning of 2020, We Are Social and Hootsuite already reported that the Philippines was at the top in terms of social media use. How much more time do you think Filipinos consume today, now that everybody is forced to stay at home because of the lockdown? Social media is most prominent more than ever before, and you should take advantage of this. Make sure that you are making the most out of it by being active all the time and consistently interacting with your target audience.
Upgrading your website by adding eCommerce is the best way to adjust to the new normal. Making your item available for your customers and offering them a more convenient way to avail of your products will ensure your success.
4. Follow the Trend
The people’s attention span is becoming shorter and shorter and people’s interest changes within days. You need to be more observant and adapt to the trends as fast as possible. You can use tools such as Google Trends if you want to learn more about people’s search patterns. You can also look for the keywords you can use for your next marketing plan.
5. Target a New Audience
Everybody is affected by COVID-19, your target audience may have changed their spending habits. Dig deeper on the reason why they’ve changed and see if you can make adjustments to answer their demands. This will not only serve as an opportunity to regain your customers but it may also allow you to attract new ones.