Content strategy is important in a business. With search engines constantly working to improve their algorithms to provide better search results to the audience, it has become crucial for businesses to develop top quality content.
However, if you are just about to test the waters of content development to establish the voice of your business and attract more customers to your brand, you have to understand that the road ahead could be bumpy. So to help you better map out the content strategy for your business, here are a couple of questions you should ask yourself.
Content Strategy 101: Who Do You Intend to Write For?
The most important key to developing a content strategy is to have a clear idea of who your target audience is. In order to know that you have to take a close look at your products and services and to whom they are catered to.
For instance, if you are offering web design or web development services, then your customers probably fall in the category of small and medium-sized businesses that do not have a website yet or are looking to have a better looking and better-functioning website.
In such a case, what you want is to make content that will both appeal to them and will address their problem, such as “making a website without breaking the bank,” “tips on finding a good website designer or developer,” etc.
The point here is that you need to keep your customers in mind. Know their basic demographic info and understand what common problems they are facing. By getting to know your target audience better, you can use their experiences, issues, questions, and concerns as a guide to creating content that is interesting and relevant to them and will make their lives easier.
Content Strategy 101: How Will You Keep Your Target Audience Hooked to Your Content?
Once you have established your target audience and you know what topics will appeal to them, the next thing you should know in planning your content strategy is how to keep them interested in your content. In most, cases content that is well-written, easy to read and tells a story is not enough to attract the attention of the audience.
It is equally important to give it a structure. Write subheadings and highlight important messages within the article. Doing this will help break up your content into chunks that the audience can easily follow.
In addition, complement your written content with images or other forms of media to make it more interesting. In fact, it has been found that content with visual accompaniments is better at driving engagement than just plain written content.
Also, you have to understand that some types of content are more attention-grabbing than others. According to Jeff Bullas, some of the most addictive types of content include lists, how to’s, thought leader interviews, facts, figures and statistics, infographics, news stories, etc.
With this in mind, try to diversify the content you make and share. Over time, as your audience notices that you have something new to offer, they will keep coming back for more.
3. How Will You Reach Out to Your Target Audience?
Of course, your target audience will not know your content exists unless you bring it to their attention. In this regard, you need to know their social network preferences. Do they use Facebook, Twitter, Google+, Pinterest, YouTube or LinkedIn?
There are a plethora of social media channels where you can share your content. What you want to do is to mix up the format of your content and deliver them to channels that are frequented by your target audience.
PrimeOutsourcing Content Writing Services
However, if you cannot personally do content writing for your startup, it will not hurt if you just hire a content writer from Prime Outsourcing to handle the job on your behalf. We offer affordable and undeniably excellent content writing services here in the Philippines. That way, you can be assured that your business will not be without great written content again. Just click here and your content outsourcing journey can instantly begin.
