When you hear ‘Outsourcing SEO,’ what is the first thing that comes to mind? Well, if you are a business owner thriving to grow your business online, or maybe you want your website to be on top of Google search results, but you do not know how? This is for you.
The 21st Century paved the way for technological advances in different industries. Businesses have now leveled up the competition by providing the best e-commerce services for their customers, and it is more than just the technology alone. To stay in the game, businesses must consider increasing their internet presence to drive more sales.
Not only that, many businesses closed and thrived into losses when COVID-19 hit the world, resulting in lockdowns and quarantines that limited the movement of people, which means that there are also no physical operations for companies. Many have shut down permanently, but businesses still survive and continue to grow. And nope, it is not because they are lucky but because they work not only harder but smarter, too, and that is through maximizing the use of online tools for their e-commerce services.
As said by SEOTribunal.com, Google handles 5.6 Billion searches per day, including you finding out about this article. With fast-changing technology, you must adapt quickly and be flexible enough to do everything simultaneously.
Businesses must now constitute a smart way to increase their virtual presence and drive more sales online, and the game changer for it? Search Engine Optimization. Find out what it is and know the benefits of Outsourcing SEO company.
What is SEO?
Search Engine Optimization or SEO strategy is a process of improving and increasing your website’s visibility through search results. Searching about the products or services related to your business helps you be on top of the results, so people are more likely to visit your website and turn them into customers and sales.
It has a set of practices that includes designing, creating, and coding your website in a manner that helps improve the volume, quality, and visibility of your business website to those who use search engines through organic searches.
It aims to put you on the top of the search results because in building a business online if your site is not appearing in Results Pages (SERPs) therefore, you do not exist. So for you to be on top of the game, you must be smart and take strategic ways that can increase your brand identity, drive traffic to your website and give you profits simultaneously.
How does SEO work?
Before outsourcing SEO experts for your company, you must know how it works. To make your content marketing on top and make your website more visible, SEO works by optimizing the content of your website, doing keyword research, and obtaining inbound links. SEO efforts might take months to bear fruit, even though you can usually see SERP results once a webpage has been crawled and indexed.
These businesses create ranking components and apply them to identify the most relevant and important results. But must first be crawled and indexed the content to identify what is most relevant.
Crawling
Browsers employ crawling to find new and old web pages. Internal linking and backlinking are essential to SEO because crawlers, also known as spiders, employ links to find and re-find material.
Indexing
The internet employs indexing to store online information to later be displayed in Google results. Crawling is followed by indexing. It will index most pages, but spam, blocked, or duplicate pages are rarely included.
What are Off-page and on-page SEO?
On-page is optimizing various elements of your website that impact your ranking. It is about optimizing the things you control and can change on your website. Website ranking factors include site accessibility, page speed, optimized content, keywords, title tags, etc.
Meanwhile, Off-page concerns everything that does not occur directly on your website. On-page refers to optimizing your website and includes things like site structure, content, and speed optimizations.
Now, does outsourcing your SEO experts mean you have to choose between the two? Well, It’s not a matter of deciding between on-page and off-page. Both complement each other to improve your rankings.
Outsourcing SEO generally recommends getting your on-page ducks in a row before focusing too much on off-page.
SEO Tools
Outsourcing your SEO work includes utilizing online SEO tools that can be helpful to your website. Many online tools are available, but here are the top 10 best tools for your SEO journey.
- Google Search Console: It will assist you in monitoring your website, optimizing your ranking, and making informed decisions about your site’s google results.
- Ahrefs: It is an SEO software suite that includes tools for link building, keyword finding, competitor analysis, rank tracking, and site audits.
- SEMRush: It is an SEO tool that performs keyword research, monitors the keyword strategy used by your competitors, performs an SEO audit of your blog, searches for backlinking opportunities, and much more.
- KWFinder: It satisfies the need for keyword expansion by generating more keywords to rank a site on. It offers a proprietary index value for SEO difficulty and insight into the pay-per-click (PPC) advertising competitive landscape.
- Moz Pro is a comprehensive SEO toolkit that can help you improve your rankings and search visibility.
- Ubersuggest: It is a Chrome extension and an effective SEO tool that displays monthly search volume, CPC, and keyword competition data.
- Answer The Public: A keyword tool displays search questions and suggested autocomplete searches in a search cloud image.
- SpyFu: It reveals your most successful competitors’ search digital marketing agencies’ secret formula. Search for any domain and see where they’ve appeared on Google in the last 16 years: every keyword they’ve purchased on Google Ads, every organic rank, and every ad variation.
- Woorank: It examines your web design and structure through Google’s eyes and generates an instant audit of its technical, on-page, and off-page.
- Majestic: It is a link analysis-focused SEO software tool. It is solely concerned with backlinks.
Why is SEO Important?
SEO is important because it assists people in finding information and discovering pages on the internet. Meanwhile, for business companies and owners like you, SEO is essential because it ensures that they answer your target audience’s most pressing questions while driving traffic to your products and services.
What does ‘Outsourcing SEO’ mean?
It is using an Outsourcing SEO agency or SEO experts to handle all or part of your website’s SEO strategy. Most SEO agencies offer their clients various SEO services from which to choose based on their needs, budget, and in-house SEO team of content marketers and web developers.
With this, you will hire a third-party company to handle some or all of your brand’s SEO needs. The third party will conduct a competitive analysis that they can apply depending on your company’s needs and abilities. Through this, you can start outsourcing SEO company projects for the benefit of your company.
There is also what we call an SEO reseller. An SEO reseller is another partner responsible for selling SEO services to existing and new clients. SEO resellers are business owners working in complementary industries, such as the marketing industry or website development, adding additional services to existing services to generate new leads and revenue.
The services provided by an SEO reseller work well for website design and development, social media, paid advertising agencies, and related organizations that can provide SEO and add value to existing customers by expanding into new markets. You can also opt to avail of SEO reseller offers.
Outsourcing SEO in the Philippines
Looking for ways to trim your budget without cutting into the benefits and work-life fulfillment that your job brings you? Outsourcing your SEO is the answer to that.
Outsourcing local SEO Agencies in the Philippines is a great way to get the best of both worlds: flexibility, convenience, and speed. The Philippines is home to one of the largest workforces in Asia. It is where you’ll be able to tap into the talent pool for good, with Manila listed as one of the most prosperous cities in the world. Even more importantly, speaking English will be no problem at all!
Offshoring in the Philippines can help grow businesses and save on overhead costs. Filipinos are widely known for their hardworking nature, and BPO companies in the country have an SEO team of professionals specializing in digital marketing and SEO services.
SEO companies in the Philippines commonly have teams of SEO specialists. They undergo extensive training, often with experience working for various clients in different industries. Aside from providing quality talent, these SEO companies also invest in their technology and tools to help their clients effectively market their brands online.
You will need commitment, time, and a strategic plan to market your brand online effectively. Hiring the right people lets you build up your digital presence at the same time, helps you yield great results. You can achieve these if you outsource SEO services in the Philippines.
5 Incredible results when you outsource SEO services
Aside from cost-effectiveness and access to skilled and proficient Filipino local SEO consultants, here are the reasons why you should start Outsourcing your SEO agency.
1. Ranks your website at the top
Search Engines like Google and Bing carry out web searches, and most often, they place the best quality websites in the best positions, resulting in additional clicks for users who tend to click links found in a more favorable position. For example, when you search for something, you most often click on the first links presented to you, leaving the links below ignored.
You need to rank well for keywords relevant to your industry or products and services offered, and a local SEO company can help you accomplish this task. It increases links from other websites to company pages, updates website content, rearranges the web design and organization, and makes coding changes.
As you rank high in Google, it boosts your credibility as an entity, giving you an advantage against your competitors. It gives your site a sense of trustworthiness and makes your business products and services authentic.
Being on top will give you more qualified visitors and gain confidence in them as they continue browsing your website, which has a greater chance of success.
In a study by Nazar (2009), your company website can be ranked in the top 10 without a fret by applying SEO, thus helping your website rank high, appearing on the first page of the result.
Considering ranking today is very important as we go on and venture online, your brand’s exposure is vital to reach business goals and open more opportunities to grow your brand on the internet.
2. Increases your online presence
A strong and consistent online proximity will make your brand an ideal platform to communicate with your customers effectively.
SEO has a feature that can help you write content marketing that measures your readability score and identifies keywords that can help your brand.
By using it, you can increase awareness of what you offer and drive engagement on your website and social media pages. Likewise, you can overshadow your competitors by increasing your brand awareness by being ahead and most present online.
As proven in a study by Smithson et al. (2011), SEO leads to increased brand visibility for your site; the more times your company’s website is visible in the results, the better your company’s online visibility.
In this digital era, the more you are seen on the internet, the more you will achieve your digital marketing objectives.
3. Drives traffic to your website
With a greater online existence, the more you will have website engagement. Outsourcing an SEO company ensures your website is placed in relevant searches, attracting visitors. It targets organic clicks and engagement for your page.
For several reasons, website traffic is vital. The number of visitors to your website determines how many times your company made a good first impression, how many times it generates quality leads, how many people share your brand, and the number of partnerships created.
Websites that invest in SEO get 50% of the total traffic across the internet, as revealed by Sherman (2022), and this is through organic results. What is more astounding is that the ranking on the first page shows over 90% of that traffic.
To rank higher and increase traffic for your website, on-page can assist you with it. You can use it, especially in writing content where you can input what you want to see on a page title, header, meta description, image alt-text, and URLs. Among all these, the most important is identifying the keywords for your content. SEO campaigns ensure that your keyword appears in every element, largely telling what your company is all about.
It is important to clearly define the main topic of your content so users will know what products or services you offer, which will improve your brand’s identity. Let your website get into the rush of driving traffic so you will not be stuck in the shadows and start claiming the limelight of being known.
4. Convert your website clicks into sales
The purpose of Outsourcing an SEO company is not only to boost organic engagement in your website but to give revenue by having your website visitors turn into customers.
SEO keywords play a vital role in converting website visits or clicks into sales. Choosing the right focus keyword can help you reach your target customers, increasing your chances of making a sale.
There is what we call an SEO sales strategy, which aims to boost leads and sales. It is a form of inbound digital marketing strategy that targets potential customers and searchers to find specific products and services your business offers. Through a set of keywords, SEO allows you to bring high-quality leads to your website. An essential component of SEO entails conducting analyses to determine which keywords your future customers will use to find information about your industry, company, and products or services.
Since portals play a large role as the essential bridge between businesses that use the Internet to build their image and find their target customers, you must develop a presence on results pages if you want to attract more clients online.
There are more quality leads generated by SEO than by any other digital marketing technique. A survey found that SEO leads have a 14.6% closure rate compared to outbound leads, which only have a 1.7% close rate. These show how significant using SEO is.
SEO can help your website attract the right visitors, which can increase your conversion rate and sell more products and services. The more your website has increased visibility, the more it leads to higher sales.
5. It gives long-term benefits
What’s more fascinating about SEO is that it stays there. If you maintain it, the content you produce will continue to gain traffic for a very long time after you publish it. Likewise, you can rank new material more quickly as your site authority grows. Compare it with the traditional placement of ads, that it will no longer be seen when the duration is done.
The good idea about this is that it strives for both its short-term and long-term goals. To reach or gain actual online engagements and traffic on the content’s publishing day. In the long term, it builds the name of the brand or company to be known online; it gives a reputation and continues to drive traffic even when years pass by.
As said by Shih et al. (2013), In the long term, SEO is also a good investment, whereas a successful digital marketing strategy can drive consistent traffic to a website, provide a high return on investment, and raise brand and vendor awareness.
SEO campaigns as a digital marketing strategy are a smart way to advertise your product and services while increasing your brand’s reputation as months and years pass.
But of course, your company must allot a budget, consistent effort, and time to reach the desired SEO results.
A regular SEO strategy will increase your website’s rank augmentation and promotion for any searches related to your selling goods or services. Consequently, if your business keeps producing top-notch content marketing, your brand will grow in popularity.
Knowing different digital marketing strategies that can help you advance your business operations as you venture digitally is a must. Upon knowing these, you must choose what offers security, benefits, and long-term gains to generate revenue and reduce risks and losses. For that reason, knowing what it can offer you is a step for you to decide on what is a good idea for your business, and choosing the best SEO Outsourcing company is vital.
Having outsourced SEO company for your website is something that opens the door to seamless possibilities and opportunities that can drive your business to success more than you expected. It aims for a more definite purpose, gives confidence to your brand, and makes sure that no money invested will be wasted. Its proven efficiency gave way for many businesses to stay competent no matter what the circumstances are and it allowed them to be flexible enough in using different online tools that best fit their digital marketing strategies.
Prime Outsourcing SEO services
The success of your business needs to have an effective and optimized website to serve as a platform for your brand. Our team of specialists at Prime Outsourcing can help you with your SEO needs. We will provide you with local SEO Outsourcing solutions as we ensure your site is up-to-date, provide better conversion rates, and get you a better ranking.
If you want to rank your website at the top to generate traffic and sales, click here to start now.
