As a business owner, one big challenge that you will be facing over your e-commerce store is how you will be able to recreate the visual elements of your products online. In having your physical store, consumers are allowed to view, touch and observe all your products in person. Your consumers can review all your products first-hand.
This is where a graphic designer and graphic design outsourcing will take place, note that the right visual elements will help you close the gap between your physical products vs the online representations of your products. More so, different types of images, visuals, and mix it with interactive content will recreate that in-person shopping experience for your customers.
Research shows that just by improving the quality of your images will result in conversion rate that is up to three times higher than that of your low-quality images.
What is Graphic Design?
Graphic design is an important part of any business’s efforts to establish its brand, improve its marketing approach, engage with people and showcase its products and services. However, not all design projects are easy and can be done in-house. Some are destined to be outsourced to other professional graphic designers, either because the project is too complicated or is of sufficient importance that it requires outside help.
Graphic design can be seen everywhere, not just online. More so, it can also be in different formats such as:
- Advertisements
- Logos
- Websites
- Brochures
- Posters
- Magazine Layout
- Book Design
- Greeting Cards
- Product Packaging
- Billboards
- Newspaper Layout
Graphic Design Outsourcing Tips
If you have graphic design projects for your business and you feel it cannot be accomplished by your in-house staff, then outsourcing them is a good option. If you have not tried this approach before, you are likely worried that you will not get the best value for your money.
However, you can prevent risks and ensure successful results the first time you outsource graphic design or any project by your organization following these tips from entrepreneurship.org. We have listed down some tips to help you out on your graphic design outsourcing journey:
1. Do not put the cart before the horse
Before you as much as embark on outsourcing your graphic design projects, you should establish first your strategic direction and goals. Know which specific projects should remain in-house and which ones are better outsourced. Equally important is to know your objectives, goals, budget and time frame.
2. Get the right outsourcer
When looking for an outsourcer to whom you will assign your graphic design projects, you want a third party company that knows your business. So what you want to do when you carry out your due diligence is to ask the right questions. At the most, the outsourcer should have had worked on a similar project like yours in the past; have been in business for a long time; can provide references and runs a legitimate business.
3. Know your deliverables
Once you know what you need and you have zeroed in on an outsourcer that will do the work, your next step is to figure out what your outsourced staff must do to meet your goals, what possible pitfalls could hamper the project’s progress and what schedule is needed to accomplish the task on time. All these things should be relayed to the graphic designer so he or she understands your parameters.
4. Communication is the golden rule
Know that the foundation of any outsourced relationship is personal interaction between the client company and the outsourcer. Thus, you must always keep the communication lines open between you and your graphic designer. This will allow both of you to understand what you expect from each other and will also make it easier to resolve issues when they arise. Alongside communication, it is equally important to treat your outsourced graphic designer as a valuable member of your team and provide him or her all the information necessary to accomplish the project on time and budget.
5. Know when to cut your losses
If you feel like if you are not getting the results that you want or the deliverables agreed upon are not getting itemized, it is time for you to move on. While this may mean that you have wasted money, it is the best way to save yourself from further losses.
Benefits of a Good Design
You may now have a clearer understanding as to why visuals are very important. One major advantage is increasing your sales. As a business owner, you also have to be aware of its other benefits.
Furthermore, as a business owner, you need to pay close attention to having quality visuals through your graphic design, and take note of the following:
- Ensures Trust Over Your Products. Trust is one thing that you should always work-on in terms of your relationship with your customers. This is one aspect that will help you get buyers for your products and convince them about the quality of your brand.
- Builds Your Professional Image. A good design includes your logo, images, drawings, photos. All aforementioned if done right will help you build a better professional image which is a step ahead in the very competitive world of e-commerce.
- Gives Off Innovation. Your graphic design must define your brand, and your brand is something that sets you apart from your competitors. Having a skilled graphic designer will add more innovation to your brand.
- Gains Attention. “It is all about the visuals”. Graphic design, if done right will attract people’s attention. One perfect example of this is when a person wants to buy a new pair of shoes. The very first thing that this person will check out is the design.
Outsourcing Graphic Design Service
Outsourcing your graphic design can not only make your life easier, but it can also be the answer to increasing your sales. Outsource your graphic design with PrimOutsourcing today and allow us to help you establish your brand. Request a quote with us today! Know more about our featured services via our Services page. If you have any more questions, head over to our FAQs page.
