When we speak of Digital marketing, it does not automatically mean Facebook, Twitter or Instagram. Digital marketing is in fact has a wide range of scope and is not only centred in the use social media platforms.
Furthermore, Digital Marketing is not just a buzzword. It is most certainly a necessity in terms of brand promotion and leads generation and there are actually several methods which you can make use of so your business could stay afloat along with your other competitors in the digital world.
Whilst the inception of the internet, online digital marketing is now hailed as the most effective form of marketing strategy and it doesn’t just stop there. As mentioned earlier, there are different methods that you can utilize for your business growth. These methods include the following:
- Social Media Marketing
- Affiliate Marketing
- Content Marketing
- Influencer Marketing
- Mobile Phone Advertising
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising
- Viral Marketing
- Email Marketing
While there are a lot of ways where you can market your brand, as written in the title, this blog post is centered on Pay-Per-Click Advertising (PPC).
Pay-Per-Click Advertising (PPC)
In Pay-per-click advertising, a website owner pays a publisher whenever their ads are clicked. This type of internet advertising model is used to direct traffic to ecommerce websites. There are actually to modes which determines a PPC advertising:
- Flat Rate PPC
- Bid-based PPC
While PPC is typically affiliated with search engines such as Google Adwords and Bing Ads. What happens in Bid-based PPC is that advertisers bid on keyword phrases which are relevant to their target market. These are usually the ads that pop-up whenever you perform a search on Google or Bing.
On the other hand, in terms of Flat Rate PPC, advertisers pay a fixed amount for each click. Furthermore, in a Flat Rate PPC, if you choose to place your ad in a specific position, you will be required to pay a much higher cost rather if your ad is placed on the second or tenth search results page.
How is PPC Beneficial to Your E-commerce Business?
So basically what happens in PPC is, you run your ads and you pay each time someone clicks on your ad. It is actually as simple as that and that is also why it is a very popular type of online digital marketing.
Aside from how uncomplicated it is, other advantages of Pay-Per-Click Advertising are as follows:
- It is very cost effective since you will only pay whenever a user actually reaches your website.
- You can choose your audience based on demographics such as location, device, and language.
- You can also determine exactly how much your return of investment is.
- While you run your campaigns you can also perform some necessary adjustments for much-needed improvements.
- You will see the results immediately unlike organic SEOs that can take months before you see any difference.