While you are in the midst of online shopping spree, you may have already experienced having suggestions of different products of your own liking. It seems like the site has already an idea of the things you are looking for. It’s like your online pursuit was made easier with the given recommendations. Have you ever wondered how it was made possible? What kind of hocus pocus did the website incur to make it happen?
This is actually made possible through Personalised Marketing. But what is this type of marketing approach? Let us give you a simple explanation of this type of marketing strategy.
It is actually a significant form of targeted marketing where in direct messages are sent to individual customers to promote certain products or services.
With all the buzz that has been going on in the internet world nowadays, people are more likely to respond to messages that actually speak to them. In a STATISTA report, it is recorded that 90% of people in US consider this type of marketing strategy as more effective.
This happens through automation process. By using certain computer software which creates the messages sent to the consumers as well as recommendations. Customers can also customize the specifications of the products they are interested in.
Making use of AI chatbots is one way of being able to directly communicate with the target consumers. However, with personalised marketing, companies still have to employ virtual assistants to help them with the creative aspect of this type of marketing campaign. Virtual assistants perform these types of job specifications in Personalised Marketing:
Weigh in the needs of the company
Your VA’s are well knowledgeable when it comes to analysing the scalability of your company needs since they can easily adapt to current trends. You just have to provide them with the right tools which they can work with, to improve your marketing numbers in a short span of time.
Leverage consumer insights
Considering your target market’s insights is important to effectively run your campaign. Your VA’s will be of great benefit since they actually take into consideration your customers likes and dislikes. Your Virtual assistants will curate blogs and whatever content your website needs that appeals to the people’s likings.
Directly respond to queries
While AI chatbots can handle this task, VA’s are the ones to effectively handle inbound calls. Virtual Assistants are proven to be more engaging in handling customer queries. It is always ideal to have a real person to handle your customer’s questions.