Having your eCommerce website is not enough for your business to compete in the marketing industry. In building your business’s online presence, note that you have to remain relevant in this fast-paced environment. However, not all eCommerce seems to be able to keep up with the continuous changes that are occurring in the market. Digital marketing is indeed an important asset of your business.
In today’s world, businesses will have to count on creativity and authenticity to get ahead of their adversaries. It’s no secret that Digital Marketing has indeed taken over the business world. Furthermore, the internet is a very powerful tool for these businesses to promote and sell their products and services to a much wider demographic.
Continuous technological advancements push these businesses to also continuously make changes in the way they market their brand. These changes also serve as a challenge for businesses due to the lack of the right expertise, resources, and sometimes, manpower. As a result, a lot of business owners rather choose to outsource their creative process to third parties.
What is Creative Process Outsourcing?
Creative process outsourcing or CPO in Digital Marketing is the process of outsourcing your business’ creative processes. This is often done on a per-project or retainer basis with the main purpose of saving costs or expanding their service umbrella or both. Creative process outsourcing is a one-stop solution for advertising and marketing companies to get quality work done outside. Similar to the benefits of business process outsourcing, CPO’s main advantage is also its cost-effectiveness. More so, these companies have control over their outsourced staff.
Business Process Outsourcing vs Creative Process Outsourcing
Outsourcing, in general, has been broadly used by businesses to effectively reach both their short and long-term business goals. More so, it can be either foreign or domestic contracting and sometimes can also include offshoring or nearshoring.
Business Process Outsourcing or BPO is the transferring of your business’s non-primary processes and functions to a third-party provider. BPO services often include:
- Human resources (HR)
- IT Functions
- Accounting and Payroll
- Customer and Call Center Relations
Creative process outsourcing or CPO as we have mentioned earlier is focused on a specific brand’s marketing, advertising, and all branding efforts sometimes in both digital and print. As for the services offered in creative process outsourcing, these often include:
- Content creation
- SEO
- Web design
- Graphic design
- Social media marketing
In a nutshell, CPO works just the same as BPO. On the other hand, instead of outsourcing back-end processes, a CPO covers the creative solutions for your business’s marketing and advertising needs. These services also include creative outputs in either digital or print.
As for business owners, let us give you a clearer insight into what kind of digital marketing tasks you can outsource to digital marketing experts:
1. Social media marketing
Social media is the quickest way to be known and it also opens up a lot of opportunities for businesses to enrich their business. Nonetheless, social media marketing is not just about writing wall posts. As a business owner, you need to have your team of social media experts to promote and advertise your brand.
As of today’s digital marketing trends, social media marketing is continuously evolving. Video marketing, Facebook and Instagram live, the use of chatbots, and geotargeting are what is on the current loop. These trends are also still expected to dominate social media marketing in 2019.
2. Web development and web design
Your e-commerce site is probably one of the most essential parts for you to generate even more sales. Ideally, changes and improvements on your website must be constantly updated. In doing so, you need to have experts in web development and web design, and you may find a lot of seasoned experts in creative process outsourcing.
In today’s world where almost all individuals are internet savvy and self-proclaimed critics, there is a very high chance that your brand might be rejected due to poor web design. Furthermore, search engines also give penalties for websites that take very long to load and have an overly crowded interface.
3. Content and SEO
You need to be able to provide engaging content that will speak to your target consumers. However, it is not enough that you only have well-written content, you also have to optimize it for search engines to acknowledge it. Furthermore, your SEO will also be useless if you are not able to create persuasive content, cause that’s how digital marketing works.
This only shows that Content creation and SEO always go hand in hand. Always remember that in a creative process outsourcing, you will be able to find eloquent writers as well as SEO specialists.
Benefits of Creative Process Outsourcing in the Philippines
The outsourcing industry in the Philippines has undoubtedly bloomed over the years. This is shown in the majority of successful and upcoming BPO companies in the country. According to experts, Phillippines is seen to attract more foreign companies to offshore their business processes to the country in the coming years.
In today’s Digital Marketing, creative marketing outsourcing is another emerging solution that companies from all types of industries are making use of. CPO helps companies in handling their simple or even their entire creative processes. This type of outsourcing is for companies who are looking to strengthen their brand’s reputation digitally. As for business owners like you, choosing to outsource in the Philippines will give you the following advantages:
- No need to hire your entire team. All you have to do is contact an existing team in the country that has all the services you need in all your creative outputs.
- No upfront costs. Hiring your in-house creative team will require you to invest in the tools, technology, and other resources they will need. If you outsource in the Philippines, your team has all the necessary things that they need for their tasks or projects.
- No recurring costs. Your in-house team will require monthly salaries and allowances, repairs and maintenance for the tools, software, and technologies they use, and so on. If you outsource in the Philippines, all you need to do is consult with them, tell them your requirements, and agree on costs and your project timeline.
PrimeOutsourcing Digital Marketing Services
Outsourcing has boomed in the past decades. It is, even more, becoming known to such businesses as they are given a lot of room for growth and expansion. Outsourcing makes it easier for business owners to handle their businesses and generate greater income at the same time. It is only a matter of finding the right outsourcing company that will suit your business needs. Check out Prime Outsourcing’s staffing services, here.
