Today’s technological innovations are making it harder and harder for such businesses to device a good and solid marketing plan, especially when it comes to Digital Marketing. Gone are the days when affordability of a certain product or service is the primary tactic for a successful profit gain.
In our present world, Digital Marketing is one of the keys to growing your business. However, given how vastly moving are the current shifts to such trends, it is making it harder and harder for such businesses to keep track on what’s in season.
Digital transformations are continuously and rapidly emerging. As for business owners, it is important to know that these technological transformations are not just alterations in technology. Rather, an organizational change with reference to technology, the business itself and the people.
A lot of innovations have commenced in 2018. Some of these changes are said to still be on the loop as we go on our present year, 2019. Furthermore, there will definitely be some great additions to these changes in Digital Transformation.
To help you plan out the perfect digital marketing strategy for your business or for your client’s business, read below our list of trends to be expected in 2019:
The use of Chatbots
It is said that the use of Artificial Intelligence (AI) in customer care service has indeed helped a lot of businesses improve their customer service interactions over the past few years. This technological trend is said to still reign and will continuously improve as of the coming years.
Chatbots primarily interact with humans in a natural manner through a chat window. These Chatbots are often in charge of handling certain customer queries on businesses Facebook pages. However, verbal interactions are also possible.
Good Content Marketing
When we speak of good content marketing, it doesn’t only refer to the written content. Good content marketing also involve, ads, videos, blogs and other social media posts.
The quality of your content must always be based on whoever your targeted audiences or consumers are. Having a much deeper understanding on the demands of your consumers is the trend in content marketing. In other words, knowing your general audience is, was and will always be of great importance.
Email marketing is not a new concept in terms of Digital Marketing, but despite its continuous usage, having a generic email to send out to your customers will earn you no good. Even business emails nowadays are becoming more and more personalized.
Video Digital Marketing
Video Digital marketing is another trend to watch out for this year. Although this type of marketing strategy has been on the loop for quite some time now, having an authentic content is what the people are looking for nowadays.
Whether you’re creating or sharing videos on Facebook, Instagram, YouTube or even to your own website, it is definitely one of the most effective digital marketing tool that every business owner must consider using.