Graphic Design rules the world. You can find it everywhere, and no one can deny that the visual presentation of things matters a lot. The Design Council examined 63 portfolios of businesses that traded on the FTSE (Financial Times Stock Exchange) over ten years in 2005. They found that businesses that prioritized design beat those that didn’t by a significant margin. Their study shows that the companies who invested in it surpassed the FTSE 100 index by 200%. This can presume that business owners and company managers who had used graphic design software had gotten more clients.
Since you are in business, you know that having a good design for your shop can make all the difference. Good graphic design can help you stand out from the competition, attract new customers, and boost your overall business. This article will outline the six outstanding perks of good graphic design for your business.
History of Graphic Design
Graphic design has been a significant part of our lives for years. We have used it to communicate important messages and create powerful visual images. Its history dates back to the earliest days of printmaking and is closely linked to the development of the printing press. Before the invention of photography, graphic design was the only way to communicate visually with the public.
The first sign of visual communication started about 38,000 BCE in cave paintings; this soon evolved into the creation of language, whereas Sumerians invented writing that is called pictographs in c.3300 to 3000 BC.
Until the invention of printing. China began using woodblock, or relief printing, to emboss designs on silk garments in the sixth century CE and later on paper. Bi Sheng created the first method for printing with movable type in the year 1040. It was followed in 1439 when Johannes Gutenberg introduced moveable type to Europe, enabling Western civilization to mass communication. Metal and individual letters replaced the printing blocks and wood in Gutenberg’s design.
Then came the Industrial Revolution from around 1760 to 1840; new technologies were introduced to boost the productivity and efficiency of manufacturing operations like lithography.
On one hand, the modern era of graphic design can be traced back to the mid-19th century when William Morris and the Arts and Crafts movement emerged in England. This movement rejected industrialization and embraced traditional craftsmanship, intending to create beautiful, meaningful, and handmade objects. This led to a period of experimentation with typefaces, color, and layout and the development of the first commercial typefaces.
In 1903, the first graphic agency was established, called the Wiener Werkstätte, built by the painter Koloman Moser, architect Josef Hoffmann and Patron Fritz Waerndorfer. The Werkstätte gathered architects, artists, and designers from ceramics, fashion, silver, furniture, and graphic arts. They are regarded as a modern design pioneer and early influences on styles such as Bauhaus and Art Deco. They influenced design standards for future generations as one of the first groups of professional artists to collaborate.
With its continuous evolution, in the 1920s and 1930s, a period known as the “Golden Age of Graphic Design,” a new form of graphic design emerged. This period saw the rise of poster art and advertising. The emergence of the modern graphic designer also took place. During this time, many of the techniques that are still in use today were developed, such as grid-based layouts, typography, and the use of color and photography.
In the 1950s and 1960s, the development of computer technology made way for the graphic design industry, thus leading to the emergence of digital tools and the development of new techniques. This transformed the way graphic designers worked and communicated visually with their clients.
Today, it is crucial to every facet of visual communication, from video games and web design to product design and advertising. The field of graphic design is always changing, and its significance in our daily lives will only increase.
What is Graphic Design?
It is an essential component that many businesses today should use. It offers a wide range of benefits to help boost its bottom line. Likewise, It provides an opportunity to create a strong visual identity, communicate effectively with customers, and create a remarkable brand image.
In a definition provided by the American Institute of Graphic Arts (AIGA), it is the art and practice of designing and presenting ideas and experiences with visual and linguistic material. It conveys certain concepts or messages visually. It is integral to advertising and marketing, web design, and product design.
What does a Graphic Designer do?
A graphic designer uses various technological tools to produce usable, relevant, and practical graphics. Their duties include creating visual assets to support a marketing campaign, creating a graphic overlay for social media postings, formalizing the layout for a print ad, and editing pictures for digital signs. Their work mostly relies on the needs of a client or business.
Software helpful for Graphic Designers
These are software commonly used by Graphic designers that help create graphic designs for your business.
Photoshop
Photoshop is the go-to digital design program for a multitude of graphic design tasks, including print, web, interactive, and video design. It is Photoshop CC, which has a complete graphic design program with all the tools required to produce professional graphics. It is also the most widely used Photoshop version among graphic designers. Additionally, it is the most complete software on the market, giving you the greatest control over your images.
Adobe Illustrator
Adobe Illustrator is where vector images are produced in Illustrator by graphic artists. Vector graphics in this software can be scaled up or down without sacrificing image quality because they are composed of points, lines, shapes, and curves rather than a predefined number of pixels.
InDesign
InDesign is for Graphic designers who design printed or informational publication materials. It can create books, magazines, newspapers, and flyers. Projects here can be distributed in print and digital forms.
Sketch
Sketch is a Mac-compatible vector-based design tool with a focus on online, app, and interface design. This application makes designing icons, advertising banners, social networking graphics, and presentation materials easy. Similarly, it features various UI and UX applications, including icon design, prototyping, and user flow creation.
Six Outstanding Perks of Graphic Design for Your Business
Before, businesses weren’t as conscious about graphic design as today. Now, businesses understand the power of graphic design, and it has become a key component in their business. Here are the perks of having a graphic design for your business.
Graphic Design creates a professional and consistent visual identity.
The brand of your company is more than just your logo. It is about the impression you give your customers. A graphic design to establish your brand can help you stand out from your competition as it creates images for your company. It allows you to pick and use a style consistently across all your branding efforts, from websites to brochures to product packaging. This helps create a unified look and feel for your business, making it easier for customers to recognize and remember your brand.
Graphic Design helps you to communicate a message effectively
With the help of a professional Graphic Designer, you can create informative and engaging visuals, making it easier for customers to understand and interpret your message. It allows you to use visuals to convey ideas, information, and feelings. It can also emphasize key points, draw attention to specific products or services, and create an emotional connection with customers.
Graphic Design builds trust in your business.
Using and creating professional designs, you can demonstrate to customers that your business is legitimate, reputable, and reliable. This can help to create a feeling of trust, making customers more likely to choose your business over your competition. The designs convey the values, mission, and purpose of your company.
Graphic Design creates a memorable brand image.
It helps you build brand awareness and increase recognition. It helps people recognize your brand and what your products are all about. Your brand’s visual representation will help customers identify and remember your business. You can also use graphics to reinforce your brand’s values and mission, helping to create a strong and positive brand image. Additionally, graphics can create a sense of cohesion and unity across your marketing efforts. Thus, it can help you establish a strong online presence for your business.
Graphic Design makes your offer more appealing.
It improves the appeal of your products. It helps in making your offers more appealing and convincing. It improves the way customers purchase your products or avail of your services. It invites a conversation to become a part of your customers’ lives.
Graphic Design conveys quality.
A suitable design for your brand says a lot about the quality of products and services you offer. Poorly made designs make your company look cheap. Good designs make a great impression on your potential customers and existing customers. It can help you attract more people and increase your revenue.
Prime Outsourcing Graphic Design
The world would be very dull without Graphic Design. Its importance has been clearly understood and acknowledged by many businesses. It is everywhere, from websites and blogs to newspapers, billboards, product packaging, and more.
The graphic design industry is constantly growing. So, if you want to improve your business, having a professional design is a great way to make it happen. Prime Outsourcing has Graphic design services that will surely follow your goal and show results. With our talented and passionate graphic designers, your business will reach its full potential quickly. To know more, contact us today.
